Metaverse eCommerce - United States

The Metaverse eCommerce market is anticipated to reach a value of US$7.5bn in 2024.
This market is expected to exhibit an annual growth rate of 40.71% between 2024 and 2030, resulting in a projected market volume of US$58.1bn by 2030.
It is worth noting that the majority of the market value, estimated at US$10.2bn in 2024, is generated China, while in the United States also plays a significant role.
Furthermore, the number of users in the Metaverse eCommerce market is expected to reach 74.9m users by 2030.
The user penetration rate is projected to be 7.3% in 2024 and is expected to rise to 21.3% by 2030.
Lastly, the average value per user (ARPU) is anticipated to amount to US$301.8.
The Metaverse eCommerce market, with its substantial growth potential and increasing user base, presents a promising opportunity for businesses and investors alike.
As in the United States continues to play an active role in this market segment, it is crucial for companies to consider its potential impact on their strategies and operations.
The United States has seen a surge in Metaverse eCommerce platforms, with virtual shopping experiences becoming increasingly popular among consumers.

Definition:

The eCommerce market refers to the buying and selling of goods and services within virtual reality environments, such as virtual worlds, social VR platforms, and other immersive digital spaces. These can include virtual storefronts, digital marketplaces, and other online shopping experiences that allow users to purchase real-world products or virtual items using virtual currencies and/or real-world money. Metaverse eCommerce can also include virtual shopping experiences, where users can explore and interact with virtual stores, try on virtual clothing and accessories, and make purchases through virtual cash or real-world money.

Structure:

The eCommerce market also covers the markets Beauty, Health, Personal & Household Care, Toys, Hobbys, DIY & Media, Furniture, Electronics, Fashion, and Food & Beverages. All of them refer to the specific goods that can be bought in the metaverse.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through in-app purchases and consumer spending on items, products, and hardware such as headsets and glasses. Market numbers for eCommerce are also featured in the Digital Market Insights. Key players in the market include companies, such as IKEA, Virtual Realms, and Holition. For more information on the data displayed, use the info button right next to the boxes.

Marketplaces in the metaverse, such as Decentraland's Marketplace
Items bought for avatars used in the metaverse, such as Costumes or Skins
Fashion for avatars, such as Gucci stores
Electronics, such as AR and VR hardware

Physical items used for the metaverse, such as Oculus Quest
Purchase of games that are considered metaverse, such as Roblox or Sandbox

The Metaverse eCommerce market in United States is experiencing significant growth and development. Customer preferences are shifting towards immersive online shopping experiences, driving the demand for Metaverse eCommerce platforms.

The market is also influenced by local special circumstances and underlying macroeconomic factors. Customer preferences in the United States are increasingly focused on convenience and personalization. Consumers are seeking unique and engaging shopping experiences that go beyond traditional online retail.

The Metaverse offers a virtual environment where customers can explore virtual stores, interact with products, and make purchases in a more interactive and immersive way. This aligns with the growing desire for personalized and customized shopping experiences. Trends in the market show that businesses are recognizing the potential of the Metaverse eCommerce market in the United States.

More companies are investing in Metaverse platforms to create virtual stores and establish a presence in the virtual world. This trend is driven by the increasing adoption of virtual reality (VR) and augmented reality (AR) technologies, which enable realistic and interactive shopping experiences. The Metaverse eCommerce market is also benefiting from the rise of social commerce, as consumers can connect with friends and influencers in the virtual world and make purchase decisions based on their recommendations.

Local special circumstances in the United States contribute to the development of the Metaverse eCommerce market. The country has a highly developed technology and internet infrastructure, which provides a solid foundation for the growth of virtual reality and augmented reality technologies. The United States is also home to many tech companies and startups that are driving innovation in the Metaverse space.

This entrepreneurial spirit and technological expertise contribute to the rapid advancement of Metaverse eCommerce in the country. Underlying macroeconomic factors further support the growth of the Metaverse eCommerce market in the United States. The COVID-19 pandemic has accelerated the shift towards online shopping, as consumers seek alternatives to traditional brick-and-mortar stores.

The Metaverse offers a safe and convenient shopping experience, allowing consumers to explore virtual stores from the comfort of their homes. Additionally, the United States has a strong consumer culture and a high level of disposable income, which creates a favorable environment for the adoption of Metaverse eCommerce. In conclusion, the Metaverse eCommerce market in the United States is experiencing significant growth and development.

Customer preferences for immersive and personalized shopping experiences, along with local special circumstances and underlying macroeconomic factors, are driving the expansion of this market. As technology continues to advance and consumer demand for unique online experiences grows, the Metaverse eCommerce market in the United States is expected to continue its upward trajectory.

Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Before Mark Zuckerberg announced Facebook’s name change to Meta to the surprise and sniggers of social media users, the metaverse was a niche and futuristic concept familiar to the tech and science-fiction aficionados. Yet now, it has become the catchphrase that sets the scene for the next stage of the internet. Facebook’s rebranding of Meta as one of the building blocks of the metaverse was powerful enough to trigger immediate response from the world’s biggest retail and consumer brands. In the week following Zuckerberg’s Meta presentation, Nike made patent applications for a number of its logos and slogans, and in December 2021 acquired the virtual sneakers company RTFKT. Nike is one of the growing number of retail brands that are silently preparing their launch into the metaverse where fashion is flaunted not as physical goods but as virtual assets. According to a study, Nike applied for 12 IoT patents in the three months running up to May 2022.