Skip to main content
  1. Market Insights
  2. Advertising and media
  3. Metaverse

Metaverse Advertising - Eastern Asia

Eastern Asia
  • The Metaverse Advertising market in Eastern Asia is forecasted to achieve a value of US$353.0m in 2024.
  • This market segment is expected to exhibit an annual growth rate (CAGR 2024-2030) of 26.82%, leading to a projected market volume of US$1.5bn by 2030.
  • In 2024, United States generates the majority of the market value, with a projected market volume of US$602.2m.
  • In Eastern Asia, virtual reality technology is driving the growth of Metaverse advertising, with companies in China leading the way.

Definition:

The Advertising market refers to the practice of promoting and selling products or services within virtual reality environments, such as video games, social VR platforms, and other immersive digital spaces. This market can include in-game or in-app ads, branded virtual experiences, and sponsored content within the metaverse.

Additional Notes:

The market comprises market sizes that are generated through ad spending. For more information on the data displayed, use the info button right next to the boxes.

In-Scope

  • In-game advertising, such as in Roblox
  • In-video advertising, such as in Virtual Reality videos

Out-Of-Scope

  • In-game advertising, that are not considered as part of the metaverse, such as World of Warcraft
Metaverse: market data & analysis - Cover

Market Insights report

Metaverse: market data & analysis

Study Details

    Market Size

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Metaverse Advertising market in Eastern Asia is experiencing significant growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Eastern Asia are playing a crucial role in shaping the Metaverse Advertising market.

    With a large and tech-savvy population, consumers in this region are increasingly embracing digital platforms and immersive experiences. They are seeking more interactive and personalized advertising content, which aligns with the concept of the metaverse. As a result, advertisers are focusing on creating engaging and immersive campaigns that resonate with the preferences of Eastern Asian consumers.

    Trends in the market are also contributing to the growth of Metaverse Advertising in Eastern Asia. The region is witnessing a rapid expansion of the gaming industry, with a strong presence of leading gaming companies and a large number of gamers. Gaming platforms are becoming popular metaverse destinations, providing opportunities for advertisers to reach a highly engaged audience.

    Additionally, virtual reality (VR) and augmented reality (AR) technologies are gaining traction in Eastern Asia, further driving the demand for metaverse advertising solutions. Local special circumstances are fueling the development of the Metaverse Advertising market in Eastern Asia. Countries like China, South Korea, and Japan have well-established tech ecosystems and are home to major technology companies.

    These countries have been at the forefront of technological advancements, making them ideal markets for metaverse advertising. Moreover, Eastern Asian countries have a strong digital infrastructure and high internet penetration rates, enabling seamless access to the metaverse. Underlying macroeconomic factors are also contributing to the growth of the Metaverse Advertising market in Eastern Asia.

    The region has experienced robust economic growth in recent years, leading to an increase in consumer spending power. This has created a favorable environment for advertisers to invest in metaverse advertising campaigns. Furthermore, Eastern Asian governments are actively supporting the development of the digital economy and innovation, providing incentives and favorable policies for companies operating in the metaverse space.

    In conclusion, the Metaverse Advertising market in Eastern Asia is witnessing significant growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. As consumers in the region embrace immersive experiences and digital platforms, advertisers are focusing on creating engaging metaverse advertising content. With the expansion of the gaming industry, the adoption of VR and AR technologies, and the presence of a strong tech ecosystem, Eastern Asia is poised to become a key market for metaverse advertising.

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes.

    Modeling approach / Market size:

    Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

    Additional Notes:

    The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

    Advertising & Media

    Access more Market Insights on Advertising & Media topics with our featured report

    Metaverse: market data & analysis - BackgroundMetaverse: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Explore more high-quality data on related topic

    Metaverse - Statistics & Facts

    Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.
    More data on the topic

    Contact

    Get in touch with us. We are happy to help.