Metaverse

The Metaverse market is anticipated to witness remarkable growth, with its value projected to reach US$21.7bn in 2024.
This growth is expected to continue with an annual growth rate (CAGR 2024-2030) of 34.29%, resulting in a projected market volume of US$127.4bn by 2030.
in Eastern Asia, being a significant market player, is expected to contribute substantially to this growth.
In 2024, the Metaverse market is estimated to have a market volume of US$23.0bn, with United States leading in generating the most value.
The United States' dominance in the market is expected to continue in the coming years.
Furthermore, the number of users in the Metaverse market is projected to reach 911.0m users by 2030, indicating a substantial increase in user engagement.
With a user penetration rate of 22.1% in 2024, this figure is expected to rise to 56.3% by 2030.
The average Value per user (ARPU) is anticipated to amount to US$60.3, indicating the potential for significant revenue generation per user in the Metaverse market.
This signifies the tremendous potential for economic growth and technological advancement in Eastern Asia.
In Eastern Asia, Japan is leading the way in the Metaverse market with its innovative virtual reality technologies and immersive gaming experiences.

Definition:

The term metaverse refers to a virtual world or collection of virtual worlds that exist in a shared digital space and can be accessed by users through the internet. It typically includes virtual reality, augmented reality, and other immersive technologies. Its scope encompasses a wide range of possibilities and opportunities in education, entertainment, health and fitness, and even remote work, but it is commonly associated with eCommerce and gaming.

Structure:

The Metaverse market covers the markets eCommerce, Gaming, and Education. The eCommerce market covers all goods that can be purchased and distributed within and throughout the metaverse. Gaming encompasses all games that are either directly involved in classified metaverse apps or collaborative open-world games. Education covers the range of possibilities for consumers to experience courses, classes, field trips, and more in the metaverse. For a more detailed explanation of all the markets, see the respective market page.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through in-app purchases, advertising spending, and consumer spending on apps, games, items, products, and hardware such as headsets or glasses. Sales channel data shows both online and offline market sizes. Information on gaming, eCommerce, virtual assets, digital media, digital health, digital advertising, and education can also be found in the Digital Market Insights. Information on AR & VR hardware can also be found in the Advertising & Media Insights. Key players of the market include companies such as Meta, Roblox, Epic Games, and Decentraland.

Open-world games with social interaction, such as Fortnite
Ecommerce marketplaces, such as NIKELAND in Roblox
Virtual Assets used to buy goods in the metaverse, such as Ethereum
Education in form of online classes or certificates in the metaverse, such as Decentraland University

Non-related open-world games, such as World of Warcraft
Physical goods, service and products bought with cryptocurrencies, such as Fashion
Non-fungible Tokens bought as personal collectable, such as non-metaverse selection on OpenSea

The Metaverse market in Eastern Asia is experiencing significant growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Eastern Asia are playing a crucial role in the development of the Metaverse market.

The region has a large population of tech-savvy individuals who are early adopters of new technologies. They are highly interested in immersive experiences, virtual reality, and online gaming. This has created a strong demand for Metaverse platforms that offer interactive and engaging virtual worlds.

Trends in the market further contribute to the growth of the Metaverse market in Eastern Asia. The region is witnessing a rise in the popularity of virtual reality headsets and gaming consoles, which provide a gateway to the Metaverse. Additionally, the increasing availability of high-speed internet and advancements in technology are enabling seamless connectivity and immersive experiences in virtual worlds.

This has led to the emergence of innovative Metaverse platforms and applications catering to the specific needs and preferences of Eastern Asian consumers. Local special circumstances also play a significant role in the development of the Metaverse market in Eastern Asia. Countries like China, Japan, and South Korea have a strong gaming culture and are home to some of the largest gaming companies in the world.

These companies are actively investing in the development of Metaverse platforms and technologies, creating a competitive landscape and fostering innovation. Furthermore, Eastern Asian countries have a large pool of talented developers and designers who are actively contributing to the growth of the Metaverse market through their creativity and expertise. Underlying macroeconomic factors are also driving the development of the Metaverse market in Eastern Asia.

The region has a robust and growing digital economy, with a high penetration of smartphones and internet users. This provides a fertile ground for the adoption of Metaverse technologies and platforms. Additionally, governments in Eastern Asia are recognizing the potential of the Metaverse market and are supporting its growth through favorable policies and investments in infrastructure.

This further propels the development of the Metaverse market in the region. In conclusion, the Metaverse market in Eastern Asia is experiencing significant growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The region's tech-savvy population, strong gaming culture, and supportive government policies are driving the adoption of Metaverse technologies and platforms.

With the continued advancements in technology and increasing demand for immersive experiences, the Metaverse market in Eastern Asia is expected to flourish in the coming years.

Data coverage:

Figures are based on advertising spending, in-app spending, in-game spending, online and offline sales, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.