Metaverse

The projected value of the Metaverse market in 2024 is estimated to reach US$1.3bn in Brazil.
This value is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 41.08%, resulting in a projected market volume of US$10.3bn by 2030.
In Brazil, the projected market volume in 2024 is expected to reach US$23.0bn.
This indicates that the majority of the value generated in the Metaverse market is in Brazil.
Furthermore, the number of users in the Metaverse market is projected to amount to 108.6m users by 2030 in Brazil.
The user penetration rate is anticipated to be 16.1% in 2024 and is expected to increase to 48.5% by 2030.
Lastly, the average value per user (ARPU) is projected to be US$37.3 in Brazil.
The Metaverse market in Brazil is experiencing rapid growth due to a high demand for immersive virtual experiences.

Definition:

The term metaverse refers to a virtual world or collection of virtual worlds that exist in a shared digital space and can be accessed by users through the internet. It typically includes virtual reality, augmented reality, and other immersive technologies. Its scope encompasses a wide range of possibilities and opportunities in education, entertainment, health and fitness, and even remote work, but it is commonly associated with eCommerce and gaming.

Structure:

The Metaverse market covers the markets eCommerce, Gaming, and Education. The eCommerce market covers all goods that can be purchased and distributed within and throughout the metaverse. Gaming encompasses all games that are either directly involved in classified metaverse apps or collaborative open-world games. Education covers the range of possibilities for consumers to experience courses, classes, field trips, and more in the metaverse. For a more detailed explanation of all the markets, see the respective market page.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through in-app purchases, advertising spending, and consumer spending on apps, games, items, products, and hardware such as headsets or glasses. Sales channel data shows both online and offline market sizes. Information on gaming, eCommerce, virtual assets, digital media, digital health, digital advertising, and education can also be found in the Digital Market Insights. Information on AR & VR hardware can also be found in the Advertising & Media Insights. Key players of the market include companies such as Meta, Roblox, Epic Games, and Decentraland.

Open-world games with social interaction, such as Fortnite
Ecommerce marketplaces, such as NIKELAND in Roblox
Virtual Assets used to buy goods in the metaverse, such as Ethereum
Education in form of online classes or certificates in the metaverse, such as Decentraland University

Non-related open-world games, such as World of Warcraft
Physical goods, service and products bought with cryptocurrencies, such as Fashion
Non-fungible Tokens bought as personal collectable, such as non-metaverse selection on OpenSea

The Metaverse market in Brazil is experiencing significant growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Brazil are playing a crucial role in shaping the Metaverse market.

Brazilians have a strong affinity for social interactions and virtual experiences, making them highly receptive to the concept of the Metaverse. The younger generation, in particular, is embracing virtual worlds as a means of self-expression, entertainment, and socializing. This preference for immersive digital experiences is fueling the demand for Metaverse platforms and applications.

Trends in the market indicate a growing interest in the Metaverse in Brazil. Companies are investing in the development of virtual reality (VR) and augmented reality (AR) technologies to create more immersive and interactive experiences. This has led to the emergence of virtual events, virtual commerce, and virtual communities within the Metaverse.

Additionally, the gaming industry is a key driver of the Metaverse market, with Brazilian gamers actively participating in virtual gaming communities and tournaments. Local special circumstances are also contributing to the development of the Metaverse market in Brazil. The country has a large population and a thriving digital ecosystem, which provides a fertile ground for the growth of Metaverse platforms and applications.

Additionally, Brazil has a vibrant creative industry, including film, music, and fashion, which can be integrated into the Metaverse to enhance user experiences and attract a wider audience. Underlying macroeconomic factors are further propelling the growth of the Metaverse market in Brazil. The country has witnessed a rapid increase in internet penetration and smartphone adoption, providing a solid foundation for the expansion of digital technologies.

Furthermore, the COVID-19 pandemic has accelerated the digital transformation across various industries, leading to a greater demand for virtual experiences and online interactions. As a result, businesses are capitalizing on this shift by leveraging the Metaverse to engage with customers and generate new revenue streams. In conclusion, the Metaverse market in Brazil is experiencing rapid growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

The strong affinity for social interactions and virtual experiences, coupled with the increasing adoption of VR and AR technologies, is driving the demand for Metaverse platforms and applications. With a large population, a vibrant creative industry, and favorable macroeconomic conditions, Brazil is poised to become a significant player in the global Metaverse market.

Data coverage:

Figures are based on advertising spending, in-app spending, in-game spending, online and offline sales, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.