Metaverse Virtual Assets - Brazil

The value in the Metaverse Virtual Assets market in Brazil is projected to reach US$68.0m in 2024.
This value is expected to show an annual growth rate (CAGR 2024-2030) of 21.45%, resulting in a projected market volume of US$218.1m by 2030.
In Brazil, with a projected market volume of US$1.1bn in 2024, the majority of the value is generated.
In the Metaverse Virtual Assets market in Brazil, the number of users is expected to amount to 3.0m users by 2030.
The user penetration will be 1.2% in 2024 and is expected to reach 1.3% by 2030.
The average value per user (ARPU) is expected to amount to US$25.4.
Brazil's growing interest in Metaverse Virtual Assets is driven by its tech-savvy population and strong gaming culture.

Definition:

The Virtual Assets market refers to the buying, selling, and trading of digital assets within virtual worlds and metaverse platforms. These assets range widely and include virtual currency and virtual collectibles.

Structure:

The Virtual Assets market includes Cryptocurrencies and NFTs. Cryptocurrencies refer to digital or virtual currencies that use cryptography for security, are decentralized, and operate independently from a central bank. They can be used as a medium of exchange within virtual worlds and metaverse platforms, which enable users to buy and sell virtual assets and make transactions without the need for a traditional financial intermediary. NFTs, or non-fungible tokens, are a type of digital asset that represents ownership of a unique item, such as a virtual collectible, virtual artwork, or virtual real estate property. Unlike cryptocurrencies, NFTs cannot be replaced by an identical copy, and their ownership is verified on a blockchain ledger. NFTs can be used to represent ownership of virtual assets within virtual worlds and metaverse platforms, and they can be bought, sold, and traded just like physical assets.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes show transaction values generated thorugh the metaverse using virtual assets. Market numbers for Virtual Assets are also featured in the Digital Media insights. Most used cryptocurrencies and NFTs in the market include Ethereum, Bitcoin, and Enjin Coin. For more information on the data displayed, use the info button right next to the boxes.

Cryptocurrencies used to buy goods in the metaverse, such as Ethereum
Non-fungible tokens bought in and for the metaverse, such as on OpenSea

Non-related metaverse transactions with cryptocurrencies, such as buying physical good with Bitcoin
Non-related metaverse transactions of Non-fungible tokens, such as buying digital art or collectibles

The Metaverse Virtual Assets market in Brazil is experiencing significant growth and development. Customer preferences are shifting towards virtual assets as people increasingly seek out immersive and interactive experiences. This trend is driven by the increasing popularity of virtual reality (VR) and augmented reality (AR) technologies, as well as the growing demand for digital goods and services.

Customer preferences: In Brazil, customers are showing a strong interest in virtual assets as they provide a unique and engaging way to interact with digital content. Virtual assets such as virtual real estate, virtual fashion items, and virtual collectibles are becoming increasingly popular among Brazilian consumers. These assets allow users to personalize their virtual identities and enhance their online experiences. Additionally, virtual assets can also serve as a form of investment, with some rare and limited-edition items gaining significant value over time.

Trends in the market: The Metaverse Virtual Assets market in Brazil is witnessing a surge in demand for digital goods and services. This trend is driven by the increasing adoption of VR and AR technologies, which enable users to experience virtual environments in a more immersive and interactive way. As a result, virtual assets are becoming an integral part of the digital economy in Brazil, with a wide range of industries embracing this new paradigm. From gaming and entertainment to e-commerce and social media, virtual assets are transforming the way people interact with digital content.

Local special circumstances: Brazil has a large and active gaming community, which is driving the demand for virtual assets in the country. Brazilians are avid gamers and spend a significant amount of time and money on gaming-related activities. This has created a fertile ground for the growth of the Metaverse Virtual Assets market in Brazil, as gamers are more likely to embrace virtual assets and incorporate them into their gaming experiences. Additionally, Brazil has a vibrant creative industry, with many talented artists and designers who are creating unique and appealing virtual assets for the market.

Underlying macroeconomic factors: The growth of the Metaverse Virtual Assets market in Brazil is also influenced by underlying macroeconomic factors. Brazil is the largest economy in Latin America and has a sizable middle class with increasing disposable income. This provides consumers with the financial means to invest in virtual assets and participate in the digital economy. Additionally, the COVID-19 pandemic has accelerated the adoption of digital technologies in Brazil, as people turned to online platforms for entertainment, shopping, and socializing. This has created a favorable environment for the growth of the Metaverse Virtual Assets market in Brazil, as consumers are more open to exploring new digital experiences. Overall, the Metaverse Virtual Assets market in Brazil is experiencing rapid growth and development. Customer preferences are shifting towards virtual assets as people seek out immersive and interactive experiences. This trend is driven by the increasing popularity of VR and AR technologies, as well as the growing demand for digital goods and services. Brazil's active gaming community, vibrant creative industry, and favorable macroeconomic factors are contributing to the growth of the market. As the Metaverse Virtual Assets market continues to evolve, it is likely to become an integral part of the digital economy in Brazil.

Data coverage:

Figures are based on transaction values, revenues, and assets under management.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.