Market Insights Advertising & Media Media TV & Video

Traditional TV & Home Video - Western Africa

Western Africa

Revenue in the Traditional TV & Home Video market market in Western Africa is forecasted to reach US$2,177.00m in 2024.
The revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 3.50%, leading to a projected market volume of US$2,585.00m by 2029.
The average revenue per user (ARPU) is expected to be US$11.88.
When compared globally, the in the United States is expected to generate the highest revenue (US$146.60bn in 2024).
The number of TV Viewers in Western Africa is projected to be 207.1m users by 2029.
User penetration in the Traditional TV & Home Video market market in Western Africa is estimated to be at 44.3% in 2024.
The average revenue per TV user (ARPU) in the Traditional TV & Home Video market market in Western Africa is forecasted to be US$11.88 in 2024.
In Western Africa, the traditional TV & home video market is experiencing a shift towards digital streaming platforms, challenging the dominance of traditional broadcast television.

Key regions: Asia, United Kingdom, China, Germany, Japan

Market

Region

Region comparison

Currency

Analyst Opinion

The Traditional TV & Home Video market in Western Africa is experiencing significant growth and development in recent years. Customer preferences in Western Africa are shifting towards traditional TV and home video content.

This is driven by a number of factors, including the increasing availability and affordability of televisions and home video players in the region. Additionally, Western African consumers have a strong preference for local and regional content, which is driving the demand for traditional TV and home video products. Trends in the market show a growing demand for traditional TV and home video content in Western Africa.

This can be attributed to the increasing disposable income and urbanization in the region, which has led to a larger middle class population with more purchasing power. As a result, more households are able to afford televisions and home video players, leading to an increased demand for traditional TV and home video products. Local special circumstances in Western Africa also contribute to the development of the Traditional TV & Home Video market.

For example, Western African countries have a rich cultural heritage and a strong tradition of storytelling through television and film. This has created a strong demand for local content, which is driving the growth of the traditional TV and home video market in the region. Additionally, Western Africa has a large and growing population, which provides a large consumer base for traditional TV and home video products.

Underlying macroeconomic factors are also playing a role in the development of the Traditional TV & Home Video market in Western Africa. Economic growth in the region has led to an increase in disposable income, which has allowed more households to afford televisions and home video players. Additionally, Western African governments have been investing in the development of the media and entertainment industry, which has further fueled the growth of the traditional TV and home video market.

In conclusion, the Traditional TV & Home Video market in Western Africa is experiencing significant growth and development due to shifting customer preferences, increasing disposable income, local special circumstances, and underlying macroeconomic factors. This presents opportunities for companies operating in the traditional TV and home video industry to expand their presence in the Western African market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.