Box Office - Western Africa

Western Africa

Highlights

In Western Africa, revenue in the Box Office market market is projected to reach US$103.40m in 2024.
This revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.20%, resulting in a projected market volume of US$146.40m by 2029.
In the Box Office market market withWestern_Africa, the number of viewers is anticipated to amount to 15.4m users by 2029.
User penetration will be 3.1% in 2024 and is expected to increase to 3.3% by 2029.
The average revenue per viewer in Western Africa is expected to amount to US$8.15.
In global comparison, the majority of revenue will be generated the United States, which is projected to reach US$10.14bn in 2024.
In Nigeria, the box office is experiencing a renaissance, driven by a surge in local productions that resonate deeply with audiences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Box Office market in Western Africa is experiencing significant growth and development in recent years. Customer preferences in the region are a key driver of this growth. Western African audiences have shown a strong preference for local and regional content, including movies produced in Nigeria, Ghana, and Senegal. This preference for local content is driven by a desire to see stories and characters that reflect their own culture and experiences. Additionally, Western African audiences have shown a growing interest in international films, particularly those from Hollywood. This combination of local and international content has contributed to the growth of the Box Office market in the region. Trends in the market indicate that Western African audiences are increasingly willing to spend money on entertainment, including movie tickets. This is due in part to a growing middle class in the region, which has more disposable income to spend on leisure activities. Additionally, the increasing availability of cinemas and movie theaters in Western Africa has made it easier for audiences to access and enjoy movies. The rise of digital platforms and streaming services has also made it easier for Western African audiences to watch movies, further driving demand for cinema experiences. Local special circumstances in Western Africa have also contributed to the growth of the Box Office market. The region has a rich cultural heritage and a vibrant arts and entertainment scene, which has helped to foster a strong interest in cinema. Additionally, Western African countries have made efforts to support and promote their local film industries through initiatives such as film festivals and government funding. These efforts have helped to raise the profile of Western African films both domestically and internationally, attracting more audiences to the Box Office. Underlying macroeconomic factors have also played a role in the development of the Box Office market in Western Africa. Economic growth in the region has led to an increase in disposable income, which has allowed more people to afford movie tickets. Additionally, the growing popularity of Western African films has attracted investment from both local and international sources, further fueling the growth of the industry. In conclusion, the Box Office market in Western Africa is experiencing significant growth and development due to customer preferences for local and international content, increasing disposable income, a vibrant arts and entertainment scene, and government support for the local film industry. These factors have contributed to a rise in the demand for cinema experiences and the availability of cinemas and movie theaters in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.