Market Insights Advertising & Media Media Cinema

Cinema Concessions - Western Africa

Western Africa

In Western Africa, revenue in the Cinema Concessions market market is projected to reach US$100.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.59%, resulting in a projected market volume of US$138.70m by 2029.
In the Cinema Concessions market market withWestern_Africa, the number of viewers is expected to amount to 15.4m users by 2029.
User penetration will be 3.1% in 2024 and is expected to increase to 3.3% by 2029.
The average revenue per viewer in this region is expected to amount to US$7.94.
In global comparison, most revenue will be generated the United States (US$9,884.00m in 2024).
In Nigeria, the growing popularity of cinema culture is driving increased demand for innovative and diverse concession offerings to enhance the movie-going experience.

Key regions: Germany, Europe, United States, China, United Kingdom

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Analyst Opinion

The Cinema Concessions market in Western Africa is experiencing significant growth and development. Customer preferences in the Cinema Concessions market in Western Africa are shifting towards a more immersive and premium movie-watching experience. Customers are increasingly looking for unique and high-quality food and beverage options to enhance their cinema experience. This includes a demand for a wide variety of snacks and drinks, including both local and international options. Additionally, customers are seeking convenience and efficiency, with a preference for quick and easy access to concessions and the ability to pre-order their snacks and drinks online. Trends in the market show that cinema chains in Western Africa are responding to these customer preferences by expanding and upgrading their concessions offerings. Many cinemas are investing in modern and spacious concession areas, with state-of-the-art equipment and a wide range of food and beverage options. This includes the introduction of gourmet and specialty snacks, such as artisanal popcorn flavors and premium chocolate treats. Cinemas are also partnering with local and international food and beverage brands to offer exclusive and unique products. Local special circumstances in Western Africa contribute to the development of the Cinema Concessions market. The region has a rich culinary heritage, with diverse and flavorful cuisines. Cinemas in Western Africa are capitalizing on this by incorporating local flavors and ingredients into their concessions menu. This not only appeals to local customers but also attracts tourists and visitors who are looking to experience the local culture through food. Underlying macroeconomic factors also play a role in the growth of the Cinema Concessions market in Western Africa. The region has been experiencing economic growth and an expanding middle class, which has led to an increase in disposable income and consumer spending. As a result, more people are able to afford cinema tickets and are willing to spend on concessions to enhance their movie-watching experience. Additionally, the rise of urbanization and the growing popularity of entertainment and leisure activities contribute to the demand for cinema concessions. In conclusion, the Cinema Concessions market in Western Africa is developing due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. With a focus on providing a premium and immersive movie-watching experience, cinemas in Western Africa are expanding and upgrading their concessions offerings to cater to the growing demand.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.