Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Southeast Asia is experiencing significant growth and development.
Customer preferences: Customers in Southeast Asia have shown a strong preference for traditional TV and home video content. This is evident from the increasing demand for cable and satellite TV subscriptions, as well as the popularity of DVDs and Blu-ray discs. Many people in the region still enjoy the experience of watching their favorite shows and movies on a big screen in the comfort of their own homes. Additionally, local content, such as dramas and reality shows, continues to be highly popular among viewers in Southeast Asia.
Trends in the market: One of the key trends in the Traditional TV & Home Video market in Southeast Asia is the rise of online streaming platforms. While traditional TV and home video formats remain popular, more and more consumers are turning to online streaming services to access their favorite content. This trend can be attributed to the increasing availability of high-speed internet connections in the region, as well as the convenience and affordability of online streaming platforms. As a result, traditional TV broadcasters and home video distributors are adapting to this changing landscape by launching their own streaming platforms or partnering with existing ones. Another trend in the market is the growing demand for high-definition (HD) and ultra-high-definition (UHD) content. As technology continues to advance, consumers in Southeast Asia are seeking better picture and sound quality for their viewing experience. This has led to an increase in the sales of HD and UHD TVs, as well as the production and distribution of content in these formats. Broadcasters and content providers are investing in upgrading their infrastructure and creating more HD and UHD content to meet the growing demand.
Local special circumstances: One of the unique characteristics of the Traditional TV & Home Video market in Southeast Asia is the diversity of languages and cultures in the region. Southeast Asia is home to multiple countries with their own distinct languages and cultural preferences. As a result, broadcasters and content providers need to cater to the specific needs and preferences of each country. This includes producing content in local languages, adapting foreign content to suit local tastes, and ensuring that content is culturally relevant and sensitive. This localization strategy is essential for success in the Southeast Asian market.
Underlying macroeconomic factors: The growing middle class and increasing disposable income in Southeast Asia have contributed to the development of the Traditional TV & Home Video market. As more people in the region have the means to afford TVs, home video players, and subscriptions to cable or satellite TV, the demand for traditional TV and home video content has increased. Additionally, the rapid urbanization and infrastructure development in Southeast Asia have improved access to electricity and high-speed internet, further fueling the growth of the market. These macroeconomic factors create a favorable environment for the Traditional TV & Home Video market to thrive in Southeast Asia.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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