Market Insights Advertising & Media Media Games

Physically Sold Video Games - Southeast Asia

Southeast Asia

In Southeast Asia, revenue in the Physically Sold Video Games market market is projected to reach US$224.80m in 2024.
Revenue in this region is expected to show an annual growth rate (CAGR 2024-2029) of -3.44%, resulting in a projected market volume of US$188.70m by 2029.
The number of users in the Physically Sold Video Games market market withSoutheast_Asia is expected to amount to 64.6m users by 2029.
User penetration in the Physically Sold Video Games market market in Southeast Asia is expected to be at 10.4% in 2024.
The average revenue per user (ARPU) in this market is expected to amount to US$3.13.
In global comparison, most revenue in the Physically Sold Video Games market market will be generated the United States, amounting to US$3,327.00m in 2024.
In Southeast Asia, particularly in Indonesia, the resurgence of retro gaming has sparked a renewed interest in physically sold video games among millennials.

Key regions: India, China, Europe, Japan, Asia

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Games market, which is divided into Physically Sold Video Games and Digital Video Games. Physically Sold Video Games comprises revenues associated with in-person purchases of video games in retail stores. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.