Market Insights Advertising & Media Media Cinema

Box Office - Southeast Asia

Southeast Asia

Revenue in the Box Office market market in Southeast Asia is projected to reach US$0.76bn in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 5.85%, leading to a projected market volume of US$1.01bn by 2029.
Within the Box Office market market in Southeast Asia, the number of viewers is anticipated to reach 116.5m users by 2029.
User penetration in Southeast Asia will be 14.2% in 2024 and is expected to rise to 16.2% by 2029.
The average revenue per viewer in this region is projected to amount to US$7.67.
In a global context, the majority of revenue will be generated the United States, with an expected figure of US$10,140.00m in 2024.
In Southeast Asia, Malaysia's box office is witnessing a resurgence, fueled by the growing popularity of local productions and international franchises.

Key regions: South Korea, United Kingdom, Germany, United States, Europe

Market

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Region comparison

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Analyst Opinion

The Box Office market in Southeast Asia is experiencing significant growth and development in recent years. Customer preferences in the region show a strong demand for both local and international films. Southeast Asian audiences are known for their love of action-packed and visually stunning movies, which has contributed to the success of big-budget Hollywood blockbusters in the region. However, there is also a growing appreciation for local films that showcase Southeast Asian culture and talent. This preference for a diverse range of films has led to a thriving and competitive Box Office market in the region. Trends in the market indicate that Southeast Asian countries are increasingly becoming important players in the global film industry. Box Office revenues in the region have been steadily increasing, driven by a combination of factors such as population growth, rising disposable incomes, and the expansion of cinema chains. This growth is particularly evident in countries like Indonesia, Thailand, and the Philippines, which have seen a surge in cinema admissions and ticket sales. Local special circumstances also contribute to the development of the Box Office market in Southeast Asia. One key factor is the increasing popularity of local film festivals and events, which provide a platform for Southeast Asian filmmakers to showcase their work to both domestic and international audiences. These festivals not only promote local talent but also attract foreign filmmakers and investors, leading to collaborations and co-productions that further boost the Box Office market in the region. Underlying macroeconomic factors also play a significant role in the growth of the Box Office market in Southeast Asia. The region's strong economic growth and expanding middle class have resulted in increased spending power and leisure activities, including going to the movies. Additionally, the rapid urbanization and infrastructure development in many Southeast Asian countries have made cinemas more accessible to a larger population, further driving the demand for films and contributing to the growth of the Box Office market. In conclusion, the Box Office market in Southeast Asia is experiencing rapid growth and development due to customer preferences for a diverse range of films, increasing global recognition of Southeast Asian cinema, local special circumstances such as film festivals, and underlying macroeconomic factors like population growth and rising disposable incomes. This trend is expected to continue in the coming years as the region's film industry continues to thrive and capture the attention of both local and international audiences.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.