Traditional TV & Home Video - Romania

In Romania, revenue in the Traditional TV & Home Video market market is projected to reach US$1.66bn in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 1.26%, resulting in a projected market volume of US$1.77bn by 2029.
The average revenue per user (ARPU) in Romania is expected to amount to US$99.55.
In a global context, the majority of revenue will be generated the United States, which is projected to reach US$146.60bn in 2024.
The number of TV viewers in Romania is anticipated to reach 16.2m users by 2029.
User penetration in the Traditional TV & Home Video market market in Romania is expected to be at 85.0% in 2024.
Additionally, the average revenue per TV user (ARPU) in the Traditional TV & Home Video market market in Romania is projected to amount to US$99.55 in 2024.
In Romania, the traditional TV and home video market is adapting to digital streaming trends, reflecting a shift in consumer viewing preferences.

Definition:

The Traditional TV and Home Video market involves the distribution and consumption of audiovisual content through conventional broadcast television channels and physical media formats like DVDs and Blu-ray discs. It encompasses the production, broadcasting, and viewing of television programs, movies, and other video content within households. Additionally, the market includes advertising placements within television programming and the collection of public TV Licence fees to support public service broadcasting networks, contributing to the diverse landscape of content delivery and revenue generation within the industry.

Structure:

The traditional TV and home video market comprises several key components, including pay TV services, physical home video sales, traditional TV advertising, and public TV Licence fees. Pay TV services involve subscription-based access to premium television channels and content, often delivered through cable, satellite, or internet-based platforms. Physical home video sales encompass the distribution of movies and TV shows on DVDs, Blu-ray discs, and other physical media formats for consumer purchase or rental. Traditional TV advertising involves the placement of commercials within broadcast television programs, generating revenue for broadcasters and advertisers alike. Public TV Licence fees refer to the mandatory charges imposed on households to fund public service broadcasting networks and channels. Together, these elements form the backbone of the traditional TV and home video market, catering to diverse viewer preferences and consumption habits.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases. Key players in the market are companies, such as NBCUniversal, CBS Corporation, and The Walt Disney Company.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Physical home video such as DVD & Blu-ray sales
Traditional TV advertising such as commercial breaks
Public TV license fees such as BBC License in the UK and the Rundfunkbeitrag in Germany

OTT (Over-the-top content) services such as Netflix, Hulu, iTunes, and Pluto.tv
Public license fees collected in the form of a tax such as income tax in the Nordic countries
DVD & Blu-ray rental

The Traditional TV & Home Video market in Romania has been experiencing significant growth in recent years.

Customer preferences: Romanian consumers have shown a strong preference for traditional TV and home video content. They enjoy watching a variety of programs and movies on their televisions and home video players. This preference for traditional TV and home video is driven by a number of factors, including the convenience and ease of use of these devices, as well as the wide range of content available.

Trends in the market: One of the key trends in the Traditional TV & Home Video market in Romania is the increasing demand for high-definition (HD) content. Consumers are increasingly seeking out TVs and home video players that offer a higher quality viewing experience. This trend is driven by advancements in technology, as well as the availability of a wide range of HD content. Another trend in the market is the growing popularity of streaming services. While traditional TV and home video continue to be popular, more and more consumers are turning to streaming services to access their favorite content. This trend is driven by the convenience and affordability of streaming services, as well as the wide range of content available.

Local special circumstances: One of the factors contributing to the growth of the Traditional TV & Home Video market in Romania is the country's large population. With a population of over 19 million people, there is a large market for traditional TV and home video products. Additionally, Romania has a strong infrastructure for broadcasting and distributing TV and home video content, which further supports the growth of the market.

Underlying macroeconomic factors: The growth of the Traditional TV & Home Video market in Romania is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income for many consumers. This increase in disposable income has made it easier for consumers to afford TVs and home video players, driving demand in the market. In conclusion, the Traditional TV & Home Video market in Romania is experiencing significant growth due to customer preferences for traditional TV and home video content, as well as trends such as the demand for high-definition content and the popularity of streaming services. Additionally, local special circumstances such as the country's large population and strong infrastructure for broadcasting and distributing content, along with underlying macroeconomic factors such as steady economic growth and increased disposable income, are driving the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.