Public TV Licence Fees - Europe

Europe

Highlights

In Europe, revenue in the Public TV Licence Fees market market is projected to reach US$19.04bn in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 0.45%, leading to a projected market volume of US$19.48bn by 2029.
The average revenue per user (ARPU) is anticipated to be US$28.93.
In a global context, the majority of revenue will be generated Japan, with an expected figure of US$7.86bn in 2024.
Furthermore, the average revenue per TV user (ARPU) in the Public TV Licence Fees market market in Europe is projected to be US$28.93 in 2024.
In Germany, public TV licence fees are increasingly scrutinized as citizens demand greater transparency and accountability in media funding and content delivery.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Public TV Licence Fees market in Europe has witnessed significant developments in recent years, driven by various customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in Europe have shown a strong preference for public TV programming, which has contributed to the growth of the Public TV Licence Fees market. Public broadcasters offer a wide range of high-quality content, including news, documentaries, and educational programs, which appeal to a diverse audience. Moreover, many viewers appreciate the absence of commercial interruptions in public TV broadcasts, as it allows for a more immersive and uninterrupted viewing experience. This preference for public TV content has led to an increased willingness among customers to pay the required licence fees.

Trends in the market: One major trend in the Public TV Licence Fees market in Europe is the shift towards digital platforms. As technology advances and internet access becomes more widespread, viewers are increasingly consuming TV content online. Public broadcasters have adapted to this trend by offering their programming through online platforms and streaming services. This has not only expanded the reach of public TV content but also provided an additional revenue stream through subscription fees or advertising on digital platforms. Another trend in the market is the diversification of revenue sources. In addition to licence fees, public broadcasters in Europe are exploring alternative funding models to supplement their income. This includes partnerships with private companies, sponsorships, and donations from viewers. By diversifying their revenue sources, public broadcasters can reduce their reliance on licence fees and ensure the sustainability of their operations.

Local special circumstances: Each country in Europe has its own unique circumstances that influence the development of the Public TV Licence Fees market. For example, in countries with a strong tradition of public broadcasting, such as the United Kingdom and Germany, there is a higher level of acceptance and support for the payment of licence fees. In contrast, countries with a more fragmented media landscape and a history of commercial broadcasting may face challenges in convincing viewers to pay for public TV services.

Underlying macroeconomic factors: The economic conditions in Europe play a significant role in shaping the Public TV Licence Fees market. During periods of economic downturn, households may prioritize their spending and be less willing to pay for non-essential services such as TV licence fees. On the other hand, during times of economic stability and growth, households are more likely to have the financial means to support public TV through licence fees. Additionally, government policies and regulations regarding public broadcasting and licence fee collection can also impact the market. In conclusion, the Public TV Licence Fees market in Europe is developing in response to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The strong customer preference for public TV content, the shift towards digital platforms, and the diversification of revenue sources are driving the growth and evolution of the market. However, the market dynamics vary across countries in Europe due to local special circumstances and underlying macroeconomic factors.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.