Market Insights Advertising & Media Media TV & Video

Traditional TV & Home Video - GCC

In 2024, revenue in the Traditional TV & Home Video market market in the GCC is forecasted to reach US$1.37bn.
The market is expected to exhibit a Compound Annual Growth Rate (CAGR 2024-2029) of 0.58%, leading to a projected market volume of US$1.41bn by 2029.
The average revenue per user (ARPU) is anticipated to reach 0.00.
When compared globally, the in the United States is expected to generate the highest revenue, amounting to US$146.60bn in 2024.
By 2029, the number of TV Viewers in the GCC is forecasted to be 0.00.
User penetration in the Traditional TV & Home Video market market in the GCC is projected to be at 0.00 in 2024.
The average revenue per TV user (ARPU) in the Traditional TV & Home Video market market in the GCC is estimated to be 0.00 in 2024.
In the GCC region, the Traditional TV & Home Video market is witnessing a shift towards on-demand streaming services over traditional cable subscriptions.

Key regions: Asia, United Kingdom, China, Germany, Japan

Market

Region

Region comparison

Currency

Analyst Opinion

The Traditional TV & Home Video market in GCC is experiencing significant growth and development, driven by various factors such as customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the GCC region play a crucial role in the growth of the Traditional TV & Home Video market.

With a rising middle class and increasing disposable income, consumers are increasingly looking for high-quality entertainment options within the comfort of their homes. Traditional TV and home video platforms provide a wide range of content choices, including local and international programming, movies, sports, and documentaries, catering to the diverse preferences of consumers in the region. Trends in the market also contribute to the growth of the Traditional TV & Home Video market in the GCC.

The adoption of smart TVs and streaming devices has become increasingly popular, allowing consumers to access a variety of content from different sources. This trend is driven by the convenience and flexibility offered by these devices, as well as the increasing availability of high-speed internet connections in the region. Additionally, the demand for high-definition and 4K content is on the rise, as consumers seek enhanced viewing experiences.

Local special circumstances also influence the development of the Traditional TV & Home Video market in the GCC. The region has a strong preference for Arabic content, including TV shows, movies, and documentaries. This preference for local content has led to the growth of local production studios and content providers, catering to the specific needs and cultural preferences of the GCC population.

Furthermore, the region has a high concentration of expatriates, who often seek content from their home countries, leading to a diverse range of programming options in the market. Underlying macroeconomic factors also contribute to the growth of the Traditional TV & Home Video market in the GCC. The region has witnessed significant economic growth and development in recent years, leading to an increase in disposable income and consumer spending.

This has resulted in a higher demand for entertainment options, including traditional TV and home video platforms. Additionally, the GCC governments have invested in infrastructure development, including the expansion of high-speed internet connectivity, which has further facilitated the growth of the market. In conclusion, the Traditional TV & Home Video market in the GCC is experiencing growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

The increasing demand for high-quality entertainment options, the adoption of smart TVs and streaming devices, the preference for local and international content, and the region's economic growth are driving the expansion of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.