Traditional TV & Home Video - France

In France, revenue in the Traditional TV & Home Video market market is projected to reach US$8.33bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.76%, resulting in a projected market volume of US$8.02bn by 2029.
The average revenue per user (ARPU) in France is expected to amount to US$183.00.
In global comparison, the majority of revenue will be generated the United States, which is anticipated to reach US$146.60bn in 2024.
The number of TV viewers in France is expected to amount to 46.1m users by 2029.
User penetration in the Traditional TV & Home Video market market in France is expected to be at 70.2% in 2024.
The average revenue per TV user (ARPU) in France's Traditional TV & Home Video market market is projected to amount to US$183.00 in 2024.
In France, the Traditional TV & Home Video market is witnessing a decline as consumers increasingly favor streaming services over conventional viewing methods.

Definition:

The Traditional TV and Home Video market involves the distribution and consumption of audiovisual content through conventional broadcast television channels and physical media formats like DVDs and Blu-ray discs. It encompasses the production, broadcasting, and viewing of television programs, movies, and other video content within households. Additionally, the market includes advertising placements within television programming and the collection of public TV Licence fees to support public service broadcasting networks, contributing to the diverse landscape of content delivery and revenue generation within the industry.

Structure:

The traditional TV and home video market comprises several key components, including pay TV services, physical home video sales, traditional TV advertising, and public TV Licence fees. Pay TV services involve subscription-based access to premium television channels and content, often delivered through cable, satellite, or internet-based platforms. Physical home video sales encompass the distribution of movies and TV shows on DVDs, Blu-ray discs, and other physical media formats for consumer purchase or rental. Traditional TV advertising involves the placement of commercials within broadcast television programs, generating revenue for broadcasters and advertisers alike. Public TV Licence fees refer to the mandatory charges imposed on households to fund public service broadcasting networks and channels. Together, these elements form the backbone of the traditional TV and home video market, catering to diverse viewer preferences and consumption habits.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases. Key players in the market are companies, such as NBCUniversal, CBS Corporation, and The Walt Disney Company.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Physical home video such as DVD & Blu-ray sales
Traditional TV advertising such as commercial breaks
Public TV license fees such as BBC License in the UK and the Rundfunkbeitrag in Germany

OTT (Over-the-top content) services such as Netflix, Hulu, iTunes, and Pluto.tv
Public license fees collected in the form of a tax such as income tax in the Nordic countries
DVD & Blu-ray rental

The Traditional TV & Home Video market in France has been experiencing significant growth and development in recent years.

Customer preferences: French consumers have shown a strong preference for traditional TV and home video content. This can be attributed to the country's rich cultural heritage and the desire to preserve and promote French language and culture. French viewers enjoy a wide range of programming, including news, sports, dramas, and documentaries. They also value high-quality production and storytelling, which has contributed to the success of French television shows and films both domestically and internationally.

Trends in the market: One of the key trends in the Traditional TV & Home Video market in France is the increasing popularity of streaming services. French consumers are embracing subscription-based platforms such as Netflix and Amazon Prime Video, which offer a vast library of content that can be accessed anytime and anywhere. This trend is driven by the convenience and flexibility of streaming, as well as the ability to discover and explore a wide range of international content. Another trend in the market is the rise of on-demand viewing. French viewers are increasingly using digital platforms to watch their favorite TV shows and movies at their own convenience. This shift in viewing habits has led to a decline in traditional TV viewership, as more people opt for streaming services and on-demand options. However, traditional TV still holds a significant share of the market, especially for live events and news programming.

Local special circumstances: France has a unique broadcasting landscape, with a strong emphasis on public service television. Public broadcasters such as France Télévisions and Radio France play a crucial role in providing high-quality content that reflects the diversity and cultural heritage of the country. These broadcasters are funded through a combination of television license fees and advertising revenue, which allows them to produce and broadcast a wide range of programming that caters to the interests and preferences of French viewers.

Underlying macroeconomic factors: The growth and development of the Traditional TV & Home Video market in France can be attributed to several underlying macroeconomic factors. The French economy has been relatively stable in recent years, with steady GDP growth and low unemployment rates. This has contributed to consumer confidence and increased spending on entertainment and leisure activities, including television and home video. Additionally, advancements in technology and infrastructure have made it easier for French consumers to access and enjoy TV and home video content, further driving the growth of the market. In conclusion, the Traditional TV & Home Video market in France is experiencing growth and development driven by customer preferences for traditional content, the popularity of streaming services, and the rise of on-demand viewing. The unique broadcasting landscape in France, with a strong emphasis on public service television, also contributes to the market's growth. Underlying macroeconomic factors such as stable economic conditions and technological advancements further support the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.