In-game Advertising - France

France

Highlights

In France, revenue in the In-game Advertising market market is projected to reach US$738.80m in 2024.
Revenue in this sector is expected to show an annual growth rate (CAGR 2024-2029) of 10.48%, resulting in a projected market volume of US$1.22bn by 2029.
The average revenue per user (ARPU) in France is expected to amount to US$26.02.
In a global context, the majority of revenue will be generated China, with a forecast of US$46.61bn in 2024.
In France, the integration of in-game advertising is rapidly evolving, reflecting a growing demand for immersive brand experiences among gamers.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-game Advertising market in France is experiencing significant growth and development.

Customer preferences: Customers in France are increasingly favoring in-game advertising as a means of monetizing their gaming experiences. This is due to the fact that in-game advertising allows for a more immersive and interactive experience, as well as providing a way for developers to offer games at lower prices or even for free. Additionally, customers appreciate the variety of advertising formats that can be integrated seamlessly into the gaming environment, such as product placements, branded content, and in-game billboards.

Trends in the market: One of the key trends in the In-game Advertising market in France is the rise of mobile gaming. With the increasing popularity of smartphones and tablets, more and more people are playing games on these devices. This has created a huge opportunity for in-game advertising, as advertisers can reach a large and diverse audience through mobile games. Additionally, the rise of mobile gaming has led to the development of new advertising formats, such as rewarded video ads, which offer players in-game rewards in exchange for watching an ad. Another trend in the market is the growing use of programmatic advertising. Programmatic advertising uses algorithms to automate the buying and selling of ad space, allowing for more efficient and targeted advertising campaigns. This technology has been widely adopted in the In-game Advertising market in France, as it allows advertisers to reach their target audience more effectively and at a lower cost.

Local special circumstances: One of the special circumstances in the In-game Advertising market in France is the strong presence of the gaming industry. France has a vibrant gaming industry, with a number of successful game developers and publishers. This has created a favorable environment for in-game advertising, as developers are more willing to integrate ads into their games and advertisers have access to a wide range of high-quality games to advertise in. Additionally, France has a large and active gaming community, which further contributes to the success of in-game advertising in the country.

Underlying macroeconomic factors: The growth of the In-game Advertising market in France can also be attributed to several underlying macroeconomic factors. Firstly, the increasing penetration of smartphones and tablets in the country has led to a larger audience for mobile games, creating more opportunities for in-game advertising. Secondly, the rise of programmatic advertising has made it easier and more cost-effective for advertisers to reach their target audience, driving the growth of the market. Finally, the strong presence of the gaming industry in France has created a favorable environment for in-game advertising, as developers are more willing to integrate ads into their games and advertisers have access to a wide range of high-quality games to advertise in.

Data coverage:

The data encompasses B2C revenues. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach / Market size:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., Consumer Insights), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.