OTT Video - France | Statista Market Forecast

In France, revenue in the OTT Video market market is projected to reach US$5.66bn in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 7.63%, leading to a projected market volume of US$8.17bn by 2029.
The largest market within this market in France is Video Streaming (SVoD), which is anticipated to have a market volume of US$2.47bn in 2024.
In a global context, the majority of revenue will be generated the United States, which is expected to reach US$133.70bn in 2024.
Within the OTT Video market market in France, the number of users is projected to amount to 55.3m users by 2029.
User penetration in France will be 79.4% in 2024 and is anticipated to increase to 84.5% by 2029.
The average revenue per user (ARPU) in the OTT Video market market in France is forecasted to reach US$109.70 in 2024.
Additionally, the usage share of Other is estimated to account for 17.0% of the Videostreaming (SVoD) market in the selected region as of 2023.
In France, the OTT video market is experiencing a surge in local content demand, reflecting a growing appetite for culturally relevant programming among viewers.

Definition:

OTT Video refers to a digital media distribution model where users can access and watch video content at their convenience, usually through an online platform or service. With VoD, users have the flexibility to choose what content they want to watch, when they want to watch it, and how they want to consume it. This allows users to stream or download video content on demand, without the need for traditional broadcasting schedules or physical media. VoD platforms typically offer a wide range of content, including movies, TV shows, documentaries, and other video content, which can be accessed and viewed instantly or stored for later viewing. VoD has become increasingly popular in recent years, offering convenience, flexibility, and a personalized viewing experience for users.

Structure:

The market consists of several markets, namely Video Streaming (SVoD), which is streaming on a subscription basis, Pay-per-View (TVoD), which is paying for digital video content and watch it online, Video Downloads (EST), which is the download of digital video content and OTT Video Advertising, which is the advertising in video streaming.

Additional Information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through purchases and subscriptions. Market numbers for OTT Video can also be found in the video-on-demand market. Key players in the market are companies, such as Netflix, Amazon or Disney+.

Rentals as single transaction or pay-per-view (transactional VoD or TVoD)
Subscription-based services (subscription VoD or SVoD)
Digital purchases via download or permanent cloud storage (electronic-sell-through or EST)
OTT Video Advertising
Free ad-supported streaming TV (FAST) services, such as Pluto TV or Freevee

Pay-TV subscriptions (cable TV, satellite TV, IPTV, DTTV)
Physical home video (DVD & Blu-ray)
Traditional TV advertising

The OTT Video market in France has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing availability of high-speed internet connections.

Customer preferences: Customers in France have shown a growing preference for on-demand video streaming services, as they offer a wide range of content options and the flexibility to watch anytime, anywhere. This shift in preferences has been fueled by the increasing popularity of smartphones and tablets, which allow users to access OTT video platforms on the go. Additionally, the younger demographic in France has shown a strong inclination towards digital content consumption, further driving the demand for OTT video services.

Trends in the market: One of the key trends in the OTT Video market in France is the rise of local and regional content. French consumers have shown a strong preference for content that is relevant to their culture and language. As a result, both local and international OTT video providers have been investing in creating and acquiring French-language content to cater to this demand. This trend has also led to the emergence of French OTT video platforms that focus specifically on local content, further boosting the growth of the market. Another trend in the market is the increasing adoption of subscription-based models. French consumers are increasingly willing to pay a monthly fee for unlimited access to a wide range of content. This model not only provides a steady revenue stream for OTT video providers but also ensures a consistent viewing experience for customers. As a result, many OTT video platforms in France have shifted from ad-supported models to subscription-based models, offering different pricing tiers to cater to different customer segments.

Local special circumstances: France has a strong tradition of cinema and television, with a thriving local film and television industry. This has created a unique market environment for OTT video providers, as they need to strike a balance between offering international content and promoting local productions. To comply with local regulations and support the local industry, some OTT video platforms in France are required to invest a certain percentage of their revenue in local content production. This has led to collaborations between OTT video providers and local production companies, fostering the growth of the local industry and providing customers with a diverse range of content options.

Underlying macroeconomic factors: The growth of the OTT Video market in France is also influenced by underlying macroeconomic factors. The increasing availability of high-speed internet connections and the widespread adoption of smartphones and tablets have created a favorable environment for OTT video services to thrive. Additionally, the relatively high disposable income of French consumers and their willingness to spend on entertainment have contributed to the growth of the market. Furthermore, the COVID-19 pandemic has accelerated the adoption of OTT video services, as people spent more time at home and turned to digital entertainment options. In conclusion, the OTT Video market in France is experiencing significant growth due to changing customer preferences, the rise of local and regional content, the increasing adoption of subscription-based models, unique local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, OTT video providers in France will need to adapt to customer preferences and invest in local content to maintain their competitive edge.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.