Traditional TV & Home Video - Eastern Asia

In Eastern Asia, revenue in the Traditional TV & Home Video market market is projected to reach US$62.80bn in 2024.
Revenue in this region is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 0.60%, resulting in a projected market volume of US$64.70bn by 2029.
The average revenue per user (ARPU) in Eastern Asia is anticipated to amount to US$61.39.
In global comparison, the majority of revenue will be generated the United States, with a figure of US$146.60bn in 2024.
The number of TV Viewers in Eastern Asia is expected to reach 1.0bn users by 2029.
User penetration in the Traditional TV & Home Video market market withEastern_Asia is anticipated to be at 62.6% in 2024.
Furthermore, the average revenue per TV user (ARPU) in the Traditional TV & Home Video market market of Eastern Asia is projected to amount to US$61.39 in 2024.
In Eastern Asia, particularly in South Korea, the decline of traditional TV viewership is increasingly influenced by the rise of streaming platforms and digital content consumption.

Definition:

The Traditional TV and Home Video market involves the distribution and consumption of audiovisual content through conventional broadcast television channels and physical media formats like DVDs and Blu-ray discs. It encompasses the production, broadcasting, and viewing of television programs, movies, and other video content within households. Additionally, the market includes advertising placements within television programming and the collection of public TV Licence fees to support public service broadcasting networks, contributing to the diverse landscape of content delivery and revenue generation within the industry.

Structure:

The traditional TV and home video market comprises several key components, including pay TV services, physical home video sales, traditional TV advertising, and public TV Licence fees. Pay TV services involve subscription-based access to premium television channels and content, often delivered through cable, satellite, or internet-based platforms. Physical home video sales encompass the distribution of movies and TV shows on DVDs, Blu-ray discs, and other physical media formats for consumer purchase or rental. Traditional TV advertising involves the placement of commercials within broadcast television programs, generating revenue for broadcasters and advertisers alike. Public TV Licence fees refer to the mandatory charges imposed on households to fund public service broadcasting networks and channels. Together, these elements form the backbone of the traditional TV and home video market, catering to diverse viewer preferences and consumption habits.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases. Key players in the market are companies, such as NBCUniversal, CBS Corporation, and The Walt Disney Company.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Physical home video such as DVD & Blu-ray sales
Traditional TV advertising such as commercial breaks
Public TV license fees such as BBC License in the UK and the Rundfunkbeitrag in Germany

OTT (Over-the-top content) services such as Netflix, Hulu, iTunes, and Pluto.tv
Public license fees collected in the form of a tax such as income tax in the Nordic countries
DVD & Blu-ray rental

The Traditional TV & Home Video market in Eastern Asia has been experiencing significant growth in recent years. This can be attributed to several factors, including customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Eastern Asia have played a major role in the development of the Traditional TV & Home Video market. Consumers in this region have shown a strong preference for high-quality entertainment experiences, which has driven the demand for advanced television technologies and home video systems. Additionally, there is a growing interest in streaming services and on-demand content, as consumers seek convenience and flexibility in their viewing habits. Trends in the market have also contributed to the growth of the Traditional TV & Home Video market in Eastern Asia. One notable trend is the increasing popularity of smart TVs, which offer internet connectivity and access to a wide range of online content. This trend has been driven by advancements in technology and the increasing availability of high-speed internet in the region. Another trend is the rise of local content production, as Eastern Asian countries have been investing in the development of their own film and television industries. This has not only boosted the demand for traditional TV and home video products but has also created opportunities for local content creators and distributors. Local special circumstances have further fueled the growth of the Traditional TV & Home Video market in Eastern Asia. For example, countries like China and South Korea have implemented policies to promote domestic consumption and support the development of their entertainment industries. This has led to increased investments in infrastructure and the creation of favorable business environments for both local and international companies. Additionally, the region's large population and rising disposable incomes have contributed to the growing demand for entertainment products and services. Underlying macroeconomic factors have also played a role in the development of the Traditional TV & Home Video market in Eastern Asia. The region has witnessed strong economic growth in recent years, which has resulted in a larger middle class with increased purchasing power. This has created a larger consumer base for traditional TV and home video products. Furthermore, the rapid urbanization and modernization of Eastern Asian countries have led to changes in lifestyle and consumer behavior, with more people opting for in-home entertainment options. In conclusion, the Traditional TV & Home Video market in Eastern Asia has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As consumer demand for high-quality entertainment experiences continues to rise, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

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