Traditional TV & Home Video - Colombia

In Colombia, revenue in the Traditional TV & Home Video market is projected to reach US$2.10bn in 2025.
Revenue in this market is expected to exhibit an annual growth rate (CAGR 2025-2029) of 0.40%, leading to a projected market volume of US$2.13bn by 2029.
The average revenue per user (ARPU) in Colombia is anticipated to amount to US$50.09.
In a global context, the majority of revenue will be generated the United States, which is projected to reach US$143.51bn in 2025.
The number of TV viewers in Colombia is expected to reach 43.4m users by 2029.
User penetration in the Traditional TV & Home Video market in Colombia is anticipated to be at 79.7% in 2025.
Additionally, the average revenue per TV user (ARPU) in the Traditional TV & Home Video market in Colombia is projected to be US$50.09 in 2025.
In Colombia, the traditional TV and home video market is experiencing a gradual decline as streaming services increasingly capture consumer attention and preferences.

Definition:

The Traditional TV and Home Video market involves the distribution and consumption of audiovisual content through conventional broadcast television channels and physical media formats like DVDs and Blu-ray discs. It encompasses the production, broadcasting, and viewing of television programs, movies, and other video content within households. Additionally, the market includes advertising placements within television programming and the collection of public TV Licence fees to support public service broadcasting networks, contributing to the diverse landscape of content delivery and revenue generation within the industry.

Structure:

The traditional TV and home video market comprises several key components, including pay TV services, physical home video sales, traditional TV advertising, and public TV Licence fees. Pay TV services involve subscription-based access to premium television channels and content, often delivered through cable, satellite, or internet-based platforms. Physical home video sales encompass the distribution of movies and TV shows on DVDs, Blu-ray discs, and other physical media formats for consumer purchase or rental. Traditional TV advertising involves the placement of commercials within broadcast television programs, generating revenue for broadcasters and advertisers alike. Public TV Licence fees refer to the mandatory charges imposed on households to fund public service broadcasting networks and channels. Together, these elements form the backbone of the traditional TV and home video market, catering to diverse viewer preferences and consumption habits.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases. Key players in the market are companies, such as NBCUniversal, CBS Corporation, and The Walt Disney Company.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Physical home video such as DVD & Blu-ray sales
Traditional TV advertising such as commercial breaks
Public TV license fees such as BBC License in the UK and the Rundfunkbeitrag in Germany

OTT (Over-the-top content) services such as Netflix, Hulu, iTunes, and Pluto.tv
Public license fees collected in the form of a tax such as income tax in the Nordic countries
DVD & Blu-ray rental

TV & Video: market data & analysis

The Traditional TV and Home Video Market in Colombia is experiencing mild growth, influenced by factors such as evolving consumer preferences, competition from digital platforms, and the ongoing demand for diverse content, which continues to shape viewing habits.

Customer preferences: In Colombia, consumers are gravitating towards on-demand viewing options, reflecting a desire for personalized and flexible entertainment experiences. As younger demographics increasingly favor streaming services, traditional TV faces challenges in retaining viewership. Additionally, cultural preferences for local content are driving demand for regional programming, impacting content production strategies. The rise of mobile viewing also influences how families engage with home video, as they seek versatile options that fit their dynamic lifestyles and schedules.

Trends in the market: In Colombia, the Traditional TV & Home Video Market is facing a significant shift as consumers increasingly prefer on-demand content over scheduled programming. This trend is particularly pronounced among younger audiences, who favor streaming platforms for their flexibility and variety. As a result, traditional broadcasters are under pressure to innovate and adapt their offerings to retain viewership. Moreover, there is a notable demand for local content, prompting producers to focus on regional narratives that resonate with Colombian culture. Industry stakeholders must navigate these changes to remain competitive and relevant in a rapidly evolving media landscape.

Local special circumstances: In Colombia, the Traditional TV & Home Video Market is influenced by a diverse cultural landscape and varying geographical challenges. The country's rich tapestry of regional identities drives demand for locally produced content that reflects Colombian stories and dialects, fostering a strong connection with audiences. Additionally, the mountainous terrain and urban-rural divide complicate access to traditional broadcasting, prompting a shift towards streaming services that offer greater flexibility. Regulatory measures also encourage local content production, incentivizing broadcasters to innovate in response to changing viewer preferences.

Underlying macroeconomic factors: The Traditional TV & Home Video Market in Colombia is shaped by macroeconomic factors including economic growth, consumer spending trends, and regulatory frameworks. As the Colombian economy stabilizes and grows, increased disposable income allows for greater investment in home entertainment, including traditional TV and home video formats. Additionally, government initiatives aimed at promoting local content production help bolster the industry, fostering a sense of national pride and cultural identity. However, fluctuations in currency and inflation can impact pricing strategies and consumer affordability. The rise of global streaming services also compels traditional broadcasters to innovate and adapt, reflecting changing viewer behaviors and preferences in a competitive landscape.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

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Traditional TV & Home Video - Colombia

Revenue

Analyst Opinion

Users

Media Usage

Global Comparison

Methodology

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