Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Tanzania has been experiencing significant growth in recent years, driven by changing customer preferences, technological advancements, and favorable macroeconomic factors. Customer preferences in Tanzania have shifted towards digital entertainment platforms, as consumers increasingly seek convenience and a wide range of content options. With the availability of affordable smartphones and the expansion of mobile internet coverage, more Tanzanians are accessing video content through online streaming platforms. This trend is further fueled by the growing popularity of social media platforms, where users can easily share and discover video content. Additionally, the younger population in Tanzania, which represents a significant portion of the consumer base, is more inclined towards digital platforms and on-demand services. Tanzania's TV & Video market has also seen a rise in local content production, as consumers show a preference for content that is relatable and reflects their culture and experiences. This has led to the emergence of local production companies and the creation of content that resonates with Tanzanian audiences. Moreover, the government has implemented policies to promote local content and support the growth of the creative industry, further driving the demand for local TV shows and movies. In terms of technological advancements, the availability of high-speed internet and the increasing affordability of smart TVs have contributed to the growth of the TV & Video market in Tanzania. Smart TVs allow consumers to access a wide range of content from various sources, including streaming platforms and online video channels. This has led to a shift away from traditional cable and satellite TV services, as consumers seek more flexibility and control over their viewing experience. Local special circumstances, such as the cultural significance of TV and video in Tanzania, also play a role in the market's development. Television is a popular form of entertainment and a source of news and information for many Tanzanians. As a result, the demand for TV and video content remains strong, even as digital platforms gain popularity. Additionally, the affordability and accessibility of free-to-air TV channels make them a preferred choice for many households, especially in rural areas where internet connectivity may be limited. Underlying macroeconomic factors, such as the steady economic growth and increasing disposable incomes in Tanzania, have also contributed to the expansion of the TV & Video market. As more Tanzanians have the means to invest in entertainment and leisure activities, the demand for TV and video content continues to grow. Furthermore, the government's efforts to improve infrastructure, including electricity and internet connectivity, have created an enabling environment for the development of the TV & Video market. Overall, the TV & Video market in Tanzania is experiencing growth due to changing customer preferences, technological advancements, local special circumstances, and favorable macroeconomic factors. As digital platforms and online streaming services continue to gain popularity, the market is expected to further expand in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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