TV & Video - Romania | Statista Market Forecast

In Romania, revenue in the TV & Video market market is projected to reach US$1.87bn in 2024.
It is expected that revenue will demonstrate an annual growth rate (CAGR 2024-2029) of 1.71%, leading to a projected market volume of US$2.04bn by 2029.
The dominant market within this market in Romania is Traditional TV & Home Video, which is anticipated to have a market volume of US$1.66bn in 2024.
When comparing globally, the highest revenue is expected to be generated the United States, amounting to US$280.30bn in 2024.
In Romania's TV & Video market market, the number of users is expected to reach 19.2m users by 2029.
User penetration within the TV & Video market market in Romania is projected to be at 98.2% in 2024.
Furthermore, the average revenue per user (ARPU) in Romania is anticipated to be US$97.00 in 2024.
In Romania, the TV and video market is experiencing a significant shift towards streaming services, reflecting changing consumer preferences for on-demand content.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in Romania has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Romanian consumers have shown a strong preference for digital content and on-demand services, leading to a shift away from traditional TV viewing. This is driven by factors such as convenience, flexibility, and a desire for personalized content. Streaming services, both local and international, have gained popularity as they offer a wide range of content that can be accessed anytime and anywhere. Additionally, the increasing availability of high-speed internet and the proliferation of smartphones and smart TVs have made it easier for consumers to access and consume digital content.

Trends in the market: One of the key trends in the TV & Video market in Romania is the rise of subscription video-on-demand (SVOD) services. Providers such as Netflix and Amazon Prime Video have gained a significant market share by offering a vast library of movies, TV shows, and original content. This trend is expected to continue as more players enter the market and local content production increases. Another trend in the market is the growth of online video advertising. Advertisers are increasingly shifting their budgets towards digital platforms, including video advertising, as they offer better targeting capabilities and higher engagement rates. This trend is driven by the increasing number of internet users in Romania and the growing popularity of online video platforms.

Local special circumstances: Romania has a strong local content production industry, which has contributed to the growth of the TV & Video market. The country has a rich cultural heritage and a vibrant creative industry, which has led to the production of high-quality TV shows, movies, and documentaries. Local content providers have also benefited from government support and funding, further boosting the growth of the market.

Underlying macroeconomic factors: The growth of the TV & Video market in Romania is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has allowed consumers to invest in digital entertainment services and upgrade their home entertainment systems. Additionally, the government has implemented favorable policies to promote digitalization and attract foreign investment in the media and entertainment sector, further driving the growth of the market. In conclusion, the TV & Video market in Romania is experiencing significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards digital content and on-demand services, the rise of SVOD platforms, the growth of online video advertising, the strong local content production industry, and the favorable macroeconomic environment are all contributing to the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.