Free ad-supported streaming TV (FAST) - France

France

Highlights

In France, revenue in the Free ad-supported streaming TV (FAST) market market is projected to reach US$171.90m in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 18.89%, leading to a projected market volume of US$408.40m by 2029.
When compared globally, the majority of revenue will be generated the United States, which is anticipated to reach US$5.24bn in 2024.
The average revenue per user (ARPU) in the Free ad-supported streaming TV (FAST) market market in France is projected to amount to US$11.32 in 2024.
In this market, the number of users in France is expected to reach 17.2m users by 2029.
User penetration in France will be 23.4% in 2024 and is expected to increase to 26.3% by 2029.
In France, the FAST market is witnessing a surge as local viewers increasingly favor ad-supported platforms for diverse and accessible content options.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Free ad-supported streaming TV (FAST) market in France is experiencing significant growth and development.

Customer preferences: French consumers are increasingly turning to free ad-supported streaming TV as a popular alternative to traditional television. This shift in consumer behavior can be attributed to several factors. Firstly, the convenience and flexibility of streaming services allow viewers to watch their favorite shows and movies anytime and anywhere, without the need for a cable or satellite subscription. Additionally, the abundance of content available on these platforms, including both local and international programming, caters to a wide range of interests and preferences.

Trends in the market: One of the key trends in the FAST market in France is the emergence of local streaming platforms. These platforms offer a curated selection of French-language content, catering specifically to the preferences of French viewers. This trend is driven by the increasing demand for locally-produced content, as well as the desire to support domestic talent and the local entertainment industry. Furthermore, these platforms often provide a more personalized and targeted advertising experience, which appeals to advertisers looking to reach a specific audience. Another trend in the market is the integration of FAST services into traditional television networks. Many broadcasters and cable operators in France are launching their own streaming platforms or partnering with existing ones to offer a hybrid viewing experience. This allows viewers to access both live TV and on-demand content in one place, providing a seamless transition between traditional and streaming television. This trend reflects the changing landscape of television consumption and the need for traditional broadcasters to adapt to the preferences of modern viewers.

Local special circumstances: France has a strong cultural heritage and a thriving film and television industry. As a result, there is a high demand for French-language content among viewers in the country. This has led to the emergence of streaming platforms that focus specifically on French programming, catering to the preferences of local viewers. Additionally, French regulators have implemented quotas for the amount of European and French content that streaming platforms must offer, further driving the demand for local content.

Underlying macroeconomic factors: The growth of the FAST market in France can also be attributed to underlying macroeconomic factors. The increasing availability of high-speed internet, coupled with the widespread adoption of smartphones and other connected devices, has made streaming services more accessible to a larger audience. Additionally, the cost-effectiveness of ad-supported streaming platforms compared to traditional television subscriptions is appealing to cost-conscious consumers. These factors, combined with the changing preferences of viewers, have contributed to the rapid growth of the FAST market in France.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats from services that offer free content supported with advertisements.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.