OTT Video - Belgium | Statista Market Forecast

In Belgium, revenue in the OTT Video market market is projected to reach US$961.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.05%, resulting in a projected market volume of US$1.29bn by 2029.
The largest market in Belgium is Video Streaming (SVoD), with a market volume of US$546.30m in 2024.
In a global context, most revenue will be generated the United States, with figures of US$133.70bn in 2024.
In Belgium's OTT Video market market, the number of users is expected to amount to 9.0m users by 2029.
User penetration in Belgium will be 71.5% in 2024 and is expected to increase to 75.7% by 2029.
The average revenue per user (ARPU) in Belgium's OTT Video market market is projected to amount to US$114.70 in 2024.
The usage share of Disney+ in Belgium amounts to an estimated 22.0% of the Videostreaming (SVoD) market in 2023.
In Belgium, the OTT video market is experiencing a notable shift towards localized content, reflecting the audience's desire for culturally relevant programming.

Definition:

OTT Video refers to a digital media distribution model where users can access and watch video content at their convenience, usually through an online platform or service. With VoD, users have the flexibility to choose what content they want to watch, when they want to watch it, and how they want to consume it. This allows users to stream or download video content on demand, without the need for traditional broadcasting schedules or physical media. VoD platforms typically offer a wide range of content, including movies, TV shows, documentaries, and other video content, which can be accessed and viewed instantly or stored for later viewing. VoD has become increasingly popular in recent years, offering convenience, flexibility, and a personalized viewing experience for users.

Structure:

The market consists of several markets, namely Video Streaming (SVoD), which is streaming on a subscription basis, Pay-per-View (TVoD), which is paying for digital video content and watch it online, Video Downloads (EST), which is the download of digital video content and OTT Video Advertising, which is the advertising in video streaming.

Additional Information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through purchases and subscriptions. Market numbers for OTT Video can also be found in the video-on-demand market. Key players in the market are companies, such as Netflix, Amazon or Disney+.

Rentals as single transaction or pay-per-view (transactional VoD or TVoD)
Subscription-based services (subscription VoD or SVoD)
Digital purchases via download or permanent cloud storage (electronic-sell-through or EST)
OTT Video Advertising
Free ad-supported streaming TV (FAST) services, such as Pluto TV or Freevee

Pay-TV subscriptions (cable TV, satellite TV, IPTV, DTTV)
Physical home video (DVD & Blu-ray)
Traditional TV advertising

The OTT Video market in Belgium is experiencing significant growth and development. Customer preferences are shifting towards online streaming platforms, and this trend is being driven by several factors. Additionally, there are local special circumstances and underlying macroeconomic factors that are contributing to the growth of the OTT Video market in Belgium.

Customer preferences: Belgian consumers are increasingly favoring online streaming platforms for their video entertainment needs. This shift in preference can be attributed to the convenience and flexibility offered by OTT Video services. With the ability to stream content on-demand and on multiple devices, consumers can enjoy their favorite shows and movies whenever and wherever they want. Furthermore, the availability of a wide range of content, including both local and international productions, appeals to the diverse tastes of Belgian viewers.

Trends in the market: One of the key trends in the OTT Video market in Belgium is the rise of subscription-based streaming services. Platforms like Netflix and Amazon Prime Video have gained popularity among Belgian consumers due to their extensive content libraries and affordable subscription plans. These services offer a wide variety of movies, TV shows, and original productions, catering to the preferences of different age groups and demographics. Another trend is the increasing adoption of smart TVs and streaming devices, which provide seamless access to OTT Video platforms directly on the television screen. This convenience factor has further fueled the growth of the market.

Local special circumstances: Belgium's multilingual and multicultural nature plays a significant role in shaping the OTT Video market. With three official languages (Dutch, French, and German), there is a demand for content in different languages, and OTT Video platforms have capitalized on this by offering a diverse range of language options. Additionally, the presence of local production companies and broadcasters has led to the creation of Belgian-specific content, which resonates with the local audience and further drives the adoption of OTT Video services.

Underlying macroeconomic factors: The growth of the OTT Video market in Belgium is also influenced by underlying macroeconomic factors. Belgium has a high internet penetration rate, with a large portion of the population having access to high-speed internet connections. This widespread internet connectivity enables seamless streaming experiences and encourages consumers to explore OTT Video platforms. Furthermore, the increasing affordability of internet services and the availability of various data plans have made online streaming more accessible to a broader audience. In conclusion, the OTT Video market in Belgium is experiencing significant growth and development, driven by shifting customer preferences, local special circumstances, and underlying macroeconomic factors. The convenience and flexibility offered by online streaming platforms, coupled with the availability of diverse content options, have made OTT Video services increasingly popular among Belgian consumers. Additionally, factors such as Belgium's multilingual nature and high internet penetration rate contribute to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.