TV & Video - Netherlands | Statista Market Forecast

In the Netherlands, revenue in the TV & Video market market is projected to reach US$3.91bn in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 1.96%, resulting in a projected market volume of US$4.31bn by 2029.
The largest market withNetherlands is Traditional TV & Home Video, which is anticipated to have a market volume of US$2.38bn in 2024.
In a global context, the most revenue will be generated the United States, amounting to US$280.30bn in 2024.
Within the TV & Video market market of the Netherlands, the number of users is expected to reach 15.2m users by 2029.
User penetration in the TV & Video market market in the Netherlands is expected to be at 84.7% in 2024.
Additionally, the average revenue per user (ARPU) in this market is projected to amount to US$261.30 in 2024.
In the Netherlands, the TV & Video market is increasingly shifting towards streaming services, reflecting a growing consumer preference for on-demand content and flexibility.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in Netherlands is experiencing significant growth and development. Customer preferences are shifting towards online streaming platforms and on-demand content, leading to a decline in traditional television viewership. Additionally, the market is influenced by local special circumstances and underlying macroeconomic factors. Customer preferences in the TV & Video market in Netherlands are being shaped by the rise of online streaming platforms. Consumers are increasingly opting for on-demand content that can be accessed anytime and anywhere. This trend is driven by the convenience and flexibility offered by streaming services, as well as the wide variety of content available. As a result, traditional television viewership is declining, with more viewers choosing to watch their favorite shows and movies online. Trends in the market indicate a growing demand for original and exclusive content. Streaming platforms are investing heavily in producing their own original series and movies to attract subscribers. This has led to a surge in high-quality content that is exclusive to these platforms, further enticing viewers to subscribe. The competition among streaming services to secure exclusive content rights has intensified, driving up the demand for original programming. Local special circumstances also play a role in the development of the TV & Video market in Netherlands. The country has a high internet penetration rate, with a large portion of the population having access to high-speed internet. This infrastructure enables seamless streaming and contributes to the popularity of online video consumption. Additionally, the Netherlands has a strong creative industry, with a number of local production companies and talent contributing to the content available on streaming platforms. Underlying macroeconomic factors are also driving the growth of the TV & Video market in Netherlands. The country has a strong economy and a high disposable income per capita, allowing consumers to afford subscriptions to multiple streaming platforms. Furthermore, the increasing availability of affordable smart TVs and streaming devices has made it easier for consumers to access online content on their televisions. These factors have contributed to the expansion of the TV & Video market in Netherlands. In conclusion, the TV & Video market in Netherlands is experiencing growth and development due to shifting customer preferences towards online streaming platforms and on-demand content. The market is characterized by a demand for original and exclusive content, driven by the competition among streaming services. Local special circumstances, such as high internet penetration and a strong creative industry, further contribute to the market's growth. Underlying macroeconomic factors, including a strong economy and high disposable income, also play a role in shaping the TV & Video market in Netherlands.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.