In-game Advertising - Netherlands

Netherlands

Highlights

In the Netherlands, revenue in the In-game Advertising market market is projected to reach US$460.60m in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 8.69%, resulting in a projected market volume of US$698.50m by 2029.
The average revenue per user (ARPU) in the Netherlands is anticipated to amount to US$74.12.
In a global context, the majority of revenue will be generated China, with projections estimating US$46.61bn in 2024.
In the Netherlands, in-game advertising is increasingly recognized as a vital component of digital marketing strategies, enhancing brand engagement among gamers.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-game Advertising market in Netherlands has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of gaming.

Customer preferences: Customers in Netherlands are increasingly turning to gaming as a form of entertainment, with a growing number of people playing video games on various platforms. This has created a large and diverse audience for in-game advertising, as advertisers recognize the potential of reaching consumers in a highly engaging and interactive environment.

Trends in the market: One of the key trends in the In-game Advertising market in Netherlands is the rise of mobile gaming. The widespread adoption of smartphones and tablets has made gaming more accessible, leading to a surge in mobile gaming in the country. This has opened up new opportunities for in-game advertising, as advertisers can now reach consumers through mobile games on the go. Another trend in the market is the integration of native advertising into games. Native advertising seamlessly blends into the gaming experience, providing a non-intrusive way for advertisers to engage with players. This form of advertising is particularly effective in capturing the attention of gamers and creating a positive brand association.

Local special circumstances: The Netherlands has a strong gaming culture, with a large community of gamers and a thriving game development industry. This has created a favorable environment for in-game advertising, as advertisers can tap into the existing gaming ecosystem and collaborate with local game developers to create tailored advertising solutions. Furthermore, the Netherlands is known for its high internet penetration rate and advanced digital infrastructure. This enables seamless online gaming experiences and provides a solid foundation for in-game advertising to thrive.

Underlying macroeconomic factors: The strong growth of the In-game Advertising market in Netherlands can also be attributed to the overall economic stability and prosperity of the country. With a high standard of living and disposable income, consumers in Netherlands have the purchasing power to engage with in-game advertising and make in-game purchases. Additionally, the Netherlands has a well-developed advertising industry and a competitive market, which encourages innovation and drives the adoption of new advertising formats. This has created a fertile ground for the growth of in-game advertising, as advertisers are constantly seeking new ways to engage with consumers and stand out from the competition. In conclusion, the In-game Advertising market in Netherlands is experiencing robust growth due to changing customer preferences, the rise of mobile gaming, the integration of native advertising, the strong gaming culture, advanced digital infrastructure, economic stability, and a competitive advertising industry. As the popularity of gaming continues to increase, the market for in-game advertising is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C revenues. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach / Market size:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., Consumer Insights), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.