Definition:
The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.
Structure:
The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.
Additional Information:
The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Nov 2024
Source: Statista Market Insights
Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.
Most recent update: Aug 2024
Most recent update: Nov 2024
Source: Statista Market Insights
The TV & Video market in Netherlands is experiencing significant growth and development. Customer preferences are shifting towards online streaming platforms and on-demand content, leading to a decline in traditional television viewership. Additionally, the market is influenced by local special circumstances and underlying macroeconomic factors. Customer preferences in the TV & Video market in Netherlands are being shaped by the rise of online streaming platforms. Consumers are increasingly opting for on-demand content that can be accessed anytime and anywhere. This trend is driven by the convenience and flexibility offered by streaming services, as well as the wide variety of content available. As a result, traditional television viewership is declining, with more viewers choosing to watch their favorite shows and movies online. Trends in the market indicate a growing demand for original and exclusive content. Streaming platforms are investing heavily in producing their own original series and movies to attract subscribers. This has led to a surge in high-quality content that is exclusive to these platforms, further enticing viewers to subscribe. The competition among streaming services to secure exclusive content rights has intensified, driving up the demand for original programming. Local special circumstances also play a role in the development of the TV & Video market in Netherlands. The country has a high internet penetration rate, with a large portion of the population having access to high-speed internet. This infrastructure enables seamless streaming and contributes to the popularity of online video consumption. Additionally, the Netherlands has a strong creative industry, with a number of local production companies and talent contributing to the content available on streaming platforms. Underlying macroeconomic factors are also driving the growth of the TV & Video market in Netherlands. The country has a strong economy and a high disposable income per capita, allowing consumers to afford subscriptions to multiple streaming platforms. Furthermore, the increasing availability of affordable smart TVs and streaming devices has made it easier for consumers to access online content on their televisions. These factors have contributed to the expansion of the TV & Video market in Netherlands. In conclusion, the TV & Video market in Netherlands is experiencing growth and development due to shifting customer preferences towards online streaming platforms and on-demand content. The market is characterized by a demand for original and exclusive content, driven by the competition among streaming services. Local special circumstances, such as high internet penetration and a strong creative industry, further contribute to the market's growth. Underlying macroeconomic factors, including a strong economy and high disposable income, also play a role in shaping the TV & Video market in Netherlands.
Most recent update: Nov 2024
Source: Statista Market Insights
Most recent update: Mar 2024
Source: Statista Consumer Insights Global
Most recent update: Nov 2024
Source: Statista Market Insights
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update: Sep 2024
Source: Statista Market Insights