Newspapers & Magazines - Ethiopia

In Ethiopia, the revenue in the Newspapers & Magazines market market is projected to reach US$123.10m in 2024.
This revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 4.18%, leading to a projected market volume of US$151.10m by 2029.
The predominant market within this market is Print Newspapers & Magazines, which is anticipated to have a market volume of US$89.86m in 2024.
Furthermore, in Ethiopia's Newspapers & Magazines market market, the number of readers is expected to total 13.7m users by 2029.
User penetration within this market is projected to reach 8.7% in 2024.
The average revenue per user (ARPU) is expected to amount to US$8.18.
In a global context, the highest revenue generation is anticipated the United States, with a projected figure of US$41.08bn in 2024.
In Ethiopia, the newspaper and magazine sector is experiencing a shift towards digital platforms as readers increasingly seek accessible and timely news content.

Definition:

The Newspapers & Magazines market involves the creation, distribution, and consumption of printed publications, including newspapers and magazines, which serve as primary sources of news, information, and entertainment for readers. These publications cover a wide range of topics, including current events, politics, lifestyle, culture, and entertainment, catering to diverse audience interests and preferences. Additionally, they often include advertisements that contribute to their revenue streams and support the production costs. Overall, the market plays a crucial role in informing and entertaining readers, shaping public opinion, and facilitating communication within societies.

Structure:

The Newspapers & Magazines market comprises both Digital and Print formats, offering readers diverse content delivery options. Digital platforms provide instant access to news and articles online or via mobile apps, while Print publications offer a tactile reading experience.

Additional Information:

The market comprises revenues, ad spendings, users, average revenue per user, and penetration rates. Revenues are generated through subscriptions and purchases. Key players in the market are companies, such as The New York Times Company, News Corp, and Gannett Company.

Printed publications such as newspapers and magazines issued periodically and sold on a per-issue basis or by subscription
Digital content available online such as eMagazines and ePapers sold as subscriptions or as individual downloads
Advertising-supported publications
Printed and digital magazine advertising such as consumer-focused magazines only
Printed and digital newspaper advertising such as daily and weekly newspapers, as well as free daily newspapers

Printed books and eBooks
B2B sales, resales, and sales between private individuals
Event- and promotion-media

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Newspapers & Magazines market, which comprises revenues from physical publications as well as digital replicas (ePapers and eMagazines). The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.