Games Live Streaming - Ethiopia

Ethiopia

Highlights

In Ethiopia, revenue in the Games Live Streaming market market is projected to reach US$10.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.17%, resulting in a projected market volume of US$13.39m by 2029.
In the Games Live Streaming market market in Ethiopia, the number of users is expected to amount to 12.8m users by 2029.
User penetration will be 7.6% in 2024 and is expected to hit 8.7% by 2029.
In global comparison, most revenue will be generated China (US$2.58bn in 2024).
The average revenue per user (ARPU) in the Games Live Streaming market market in Ethiopia is projected to amount to US$1.06 in 2024.
Ethiopia's Games Live Streaming market is experiencing a surge in interest, driven by the youth's growing engagement with digital entertainment and esports.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Games Live Streaming market in Ethiopia has been experiencing significant growth in recent years, driven by the increasing popularity of online gaming and the growing availability of high-speed internet connections.

Customer preferences: In Ethiopia, there is a strong demand for Games Live Streaming services, as more and more people are turning to online gaming as a form of entertainment. The younger population, in particular, is highly engaged in online gaming and is actively seeking platforms to watch and interact with their favorite gamers. Additionally, the convenience of being able to watch live streams from the comfort of their homes or on their mobile devices is appealing to many customers.

Trends in the market: One of the key trends in the Games Live Streaming market in Ethiopia is the rise of local gaming influencers and content creators. These individuals have gained a significant following on platforms such as Twitch and YouTube, and they often live stream their gaming sessions, providing commentary and interacting with their audience. This trend has helped to create a sense of community among gamers in Ethiopia and has contributed to the overall growth of the Games Live Streaming market. Another trend in the market is the increasing adoption of mobile gaming. With the widespread availability of smartphones and affordable data plans, more people in Ethiopia are turning to mobile gaming as a form of entertainment. This shift towards mobile gaming has also led to an increase in the demand for Games Live Streaming services, as gamers seek to watch and learn from the best players in the industry.

Local special circumstances: One of the key factors influencing the Games Live Streaming market in Ethiopia is the limited availability of high-speed internet connections. While the country has made significant progress in improving its internet infrastructure in recent years, there are still many areas with slow and unreliable internet connections. This can pose challenges for gamers who rely on live streaming platforms for their entertainment. Additionally, the lack of local payment options can also hinder the growth of the Games Live Streaming market in Ethiopia. Many international streaming platforms require users to have a credit card or PayPal account to access their services, which can be a barrier for individuals who do not have access to these payment methods.

Underlying macroeconomic factors: The growth of the Games Live Streaming market in Ethiopia is also influenced by the country's overall economic development. As the economy continues to grow and more people have disposable income, there is an increased willingness to spend on entertainment and leisure activities, including online gaming and live streaming. Furthermore, the government's efforts to improve the country's internet infrastructure and expand access to high-speed internet are also contributing to the growth of the Games Live Streaming market. These investments are aimed at bridging the digital divide and providing more people with the opportunity to participate in the digital economy, including online gaming and live streaming. In conclusion, the Games Live Streaming market in Ethiopia is experiencing significant growth due to the increasing popularity of online gaming, the rise of local gaming influencers, and the growing availability of high-speed internet connections. However, challenges such as limited internet access and the lack of local payment options need to be addressed to fully unlock the market's potential.

Data coverage:

Figures are based on company revenues, consumer spending, consumer spending on platforms, advertising spending, annual reports and funding data.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for the market. As a basis for evaluating markets, we use reports, third-party studies, research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, video gaming revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.