Key regions: United Kingdom, Germany, Asia, South Korea, Japan
The OTT Video market in Ethiopia is experiencing significant growth and development, driven by various factors such as increasing internet penetration, changing consumer preferences, and the availability of affordable smartphones. Customer preferences in the OTT Video market in Ethiopia are shifting towards online streaming platforms, as consumers seek convenience and a wide range of content options. With the rise of internet connectivity and the availability of affordable smartphones, more Ethiopians are accessing online video content. This has led to a growing demand for OTT Video services that offer a diverse range of content, including movies, TV shows, and original programming. Trends in the market indicate that local and international OTT Video providers are entering the Ethiopian market to cater to the growing demand. These providers are offering subscription-based services that allow consumers to access a vast library of content at their convenience. Additionally, there is a trend towards the localization of content, with providers offering Ethiopian movies, TV shows, and documentaries to cater to the local audience. Local special circumstances in Ethiopia, such as the recent liberalization of the telecommunications sector, have played a significant role in the development of the OTT Video market. The government's decision to open up the telecom sector to foreign investment has resulted in increased competition and improved internet connectivity. This has created an enabling environment for the growth of the OTT Video market, as more Ethiopians now have access to high-speed internet and can easily stream online content. Underlying macroeconomic factors, such as the country's young and tech-savvy population, are also contributing to the growth of the OTT Video market in Ethiopia. The country has a large population of young people who are increasingly adopting digital technologies and are more likely to consume online video content. Additionally, the rising disposable incomes and urbanization in Ethiopia are creating a larger consumer base for OTT Video services. Overall, the OTT Video market in Ethiopia is experiencing rapid growth and development, driven by increasing internet penetration, changing consumer preferences, and favorable macroeconomic factors. As more Ethiopians gain access to high-speed internet and affordable smartphones, the demand for online video content is expected to continue to rise, presenting opportunities for both local and international OTT Video providers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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