Music Streaming - France

France

Highlights

Market definition

In-Scope/Out-of-scope

Market structure

Reports

Methodology

In France, revenue in the Music Streaming market is projected to reach US$1.00bn in 2025.
Revenue in this market is expected to show an annual growth rate (CAGR 2025-2029) of 3.99%, which will result in a projected market volume of US$1.17bn by 2029.
In a global context, the majority of revenue will be generated the United States, with a figure of US$13.91bn in 2025.
Within the Music Streaming market in France, the number of users is anticipated to amount to 21.9m users by 2029.
User penetration in France will be 31.1% in 2025 and is expected to reach 33.5% by 2029.
In France, the music streaming market is increasingly favoring local artists, reflecting a growing consumer preference for domestic content and cultural identity.

Analyst Opinion

The Music Streaming Market in France is experiencing moderate growth, influenced by factors such as the increasing popularity of music streaming platforms, changing consumer preferences, and the rise of mobile usage for accessing music services.

Customer preferences: In France, consumers are increasingly gravitating towards personalized music experiences, with a notable rise in curated playlists and algorithm-driven recommendations that cater to individual tastes. This shift is reflective of broader cultural trends emphasizing self-expression and emotional connection through music. Additionally, younger demographics are favoring social sharing features on streaming platforms, enhancing community engagement. The integration of podcasts and exclusive content is also attracting listeners, as they seek diverse audio experiences that align with their lifestyle and interests.

Trends in the market: In France, the music streaming market is experiencing a surge in demand for personalized audio experiences, driven by the popularity of algorithmic recommendations and curated playlists that resonate with individual listeners. This trend underscores the importance of emotional connection and self-expression through music, particularly among younger audiences who value social sharing features on these platforms. Moreover, the incorporation of podcasts and exclusive content is reshaping listener engagement, as users seek varied audio experiences that align with their lifestyles. This evolution presents significant opportunities for industry stakeholders to innovate and cater to diverse consumer preferences.

Local special circumstances: In France, the music streaming market is shaped by a rich cultural heritage and a strong emphasis on artistic expression, which influences consumer preferences for local music and content. The French government's regulatory framework supports the preservation of local music through quotas, promoting homegrown artists and genres. Additionally, the prominence of festivals and live performances enhances the emotional connection to music, driving demand for platforms that offer exclusive live recordings and artist interviews. This unique blend of cultural pride and regulatory support fosters a vibrant music streaming landscape distinct from other markets.

Underlying macroeconomic factors: The music streaming market in France is significantly influenced by macroeconomic factors such as consumer spending patterns, economic stability, and technological advancements. The overall health of the French economy, characterized by GDP growth and low unemployment rates, encourages discretionary spending on digital entertainment, including music streaming services. Moreover, favorable fiscal policies that support cultural industries enhance investments in local music initiatives. Additionally, the rise of mobile technology and internet penetration facilitates access to streaming platforms, while global trends towards digital consumption further drive market growth, fostering a competitive yet culturally rich environment.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Digital Music market. Digital music is defined as audio content distributed to the end-user over the internet. This includes paid digital downloads of professionally produced single tracks or albums/compilations as well as subscription-based on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Music Streaming - France

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