Music Streaming - Europe

Europe

Highlights

In Europe, revenue in the Music Streaming market market is projected to reach US$9.11bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.10%, resulting in a projected market volume of US$11.14bn by 2029.
In global comparison, the majority of revenue will be generated the United States, which is anticipated to reach US$13.19bn in 2024.
In the Music Streaming market market withEurope, the number of users is expected to amount to 171.5m users by 2029.
User penetration will be 17.7% in 2024 and is expected to rise to 20.4% by 2029.
In Europe, music streaming services are increasingly prioritizing localized content, reflecting diverse cultural tastes and enhancing user engagement across various nations.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Music Streaming market in Europe is experiencing significant growth and development, driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Music Streaming market in Europe have shifted towards convenience, personalization, and affordability. Consumers are increasingly opting for streaming services that offer a vast library of music, personalized recommendations, and the ability to listen to music on multiple devices. This shift in preferences is fueling the demand for music streaming platforms that provide a seamless user experience and a wide range of content. Trends in the market indicate that subscription-based streaming services are gaining popularity in Europe. Many consumers are willing to pay a monthly fee for unlimited access to a vast catalog of music, as it offers convenience and eliminates the need to purchase individual songs or albums. Additionally, the rise of mobile devices and improved internet connectivity has made it easier for consumers to stream music on the go, further driving the growth of the market. Local special circumstances also play a role in the development of the Music Streaming market in Europe. Each country in Europe has its own music culture and preferences, which influences the demand for specific genres and artists. Streaming platforms that cater to local tastes and offer a diverse range of music from different regions are more likely to attract a larger customer base. Furthermore, partnerships between streaming services and local artists or music festivals can help increase brand awareness and attract new users. Underlying macroeconomic factors, such as increasing disposable income and technological advancements, contribute to the growth of the Music Streaming market in Europe. As economies in Europe continue to recover from the global financial crisis, consumers have more disposable income to spend on entertainment services. This has led to an increase in the demand for music streaming platforms, as consumers are willing to invest in affordable and convenient forms of entertainment. Additionally, advancements in technology, such as faster internet speeds and improved streaming quality, have made it easier for consumers to access and enjoy music streaming services. In conclusion, the Music Streaming market in Europe is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards convenience, personalization, and affordability, along with the rise of subscription-based streaming services and improved internet connectivity, are driving the growth of the market. Additionally, catering to local music preferences and leveraging partnerships with local artists or music festivals can help streaming platforms attract a larger customer base. The increasing disposable income and technological advancements in Europe further contribute to the expansion of the Music Streaming market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Digital Music market. Digital music is defined as audio content distributed to the end-user over the internet. This includes paid digital downloads of professionally produced single tracks or albums/compilations as well as subscription-based on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.