Key regions: France, South Korea, Europe, India, Asia
The Online Games market in Kenya has been experiencing significant growth in recent years, driven by several key factors.
Customer preferences: Kenyan consumers have shown a growing interest in online gaming, with a particular focus on mobile gaming. This can be attributed to the widespread adoption of smartphones and the increasing availability of affordable data plans. Mobile gaming offers convenience and accessibility, allowing users to play games on the go, anytime and anywhere. Additionally, the social aspect of online gaming, such as multiplayer options and in-game chat features, has also contributed to its popularity among Kenyan gamers.
Trends in the market: One of the major trends in the online gaming market in Kenya is the rise of locally developed games. Kenyan game developers have been creating games that cater specifically to the local market, incorporating local themes, characters, and cultural references. This has resonated well with Kenyan gamers, who appreciate the representation of their own culture in the games they play. Furthermore, these locally developed games have also gained recognition internationally, contributing to the growth of the Kenyan gaming industry. Another trend in the market is the increasing popularity of esports in Kenya. Esports refers to competitive video gaming, where professional players or teams compete against each other in organized tournaments. Esports has gained a significant following in Kenya, with a growing number of esports tournaments being held in the country. This has led to the emergence of a competitive gaming scene, with professional esports players and teams representing Kenya in international competitions. The rise of esports has also created opportunities for sponsorship and partnerships with brands, further driving the growth of the online gaming market in Kenya.
Local special circumstances: Kenya has a young and tech-savvy population, which has played a crucial role in the growth of the online gaming market. The country has a high youth population, with a large percentage of the population below the age of 35. This demographic is more likely to be active gamers and has a higher disposable income to spend on online gaming. Additionally, the high internet penetration rate in Kenya has made it easier for gamers to access online gaming platforms and connect with other players.
Underlying macroeconomic factors: The growth of the online gaming market in Kenya is also influenced by the overall economic development of the country. Kenya has been experiencing steady economic growth, with an expanding middle class and increasing disposable income. As a result, more Kenyans have the financial means to invest in gaming consoles, smartphones, and other gaming devices, driving the demand for online games. Furthermore, the government's focus on digital innovation and technology development has created a conducive environment for the growth of the online gaming industry. In conclusion, the Online Games market in Kenya has been experiencing significant growth, driven by factors such as customer preferences for mobile gaming, the rise of locally developed games, the increasing popularity of esports, a young and tech-savvy population, and the overall economic development of the country. These trends and circumstances have created a favorable environment for the growth of the online gaming market in Kenya.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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