The Download Games market in Kenya has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Kenyan consumers have shown a growing interest in Download Games, with an increasing number of people choosing to play games on their smartphones and tablets. This shift in preference can be attributed to several factors. Firstly, the convenience and portability of mobile devices make them ideal for gaming on the go. Additionally, the availability of high-speed internet connections and affordable data plans has made it easier for consumers to download and play games on their devices. Finally, the wide variety of game genres and options available in the market has also contributed to the growing popularity of Download Games in Kenya.
Trends in the market: One of the key trends in the Download Games market in Kenya is the rise of mobile gaming. With the increasing penetration of smartphones and tablets in the country, more and more Kenyans are turning to mobile devices as their primary gaming platform. This trend is expected to continue in the coming years, as the affordability and accessibility of mobile devices continue to improve. Another trend in the market is the growing popularity of multiplayer and online games. Kenyan gamers are increasingly seeking social and interactive gaming experiences, which has led to a rise in the demand for multiplayer games that allow players to compete or collaborate with others online. This trend is driven by the increasing availability of high-speed internet connections and the growing popularity of social media platforms in Kenya.
Local special circumstances: Kenya has a young and tech-savvy population, with a large percentage of the population being under the age of 35. This demographic is more likely to be interested in gaming and have the disposable income to spend on Download Games. Additionally, the country has a vibrant and growing tech industry, which has led to the development of local game studios and the creation of games that are specifically tailored to the Kenyan market. These factors have contributed to the growth of the Download Games market in Kenya.
Underlying macroeconomic factors: The growth of the Download Games market in Kenya is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has allowed more Kenyans to afford smartphones and data plans, which in turn has driven the demand for Download Games. Additionally, the government has implemented policies to promote the growth of the digital economy, including the expansion of broadband infrastructure and the promotion of digital entrepreneurship. These initiatives have created a conducive environment for the development and growth of the Download Games market in Kenya.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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