Market Insights Advertising & Media Media Games

Mobile Games - Hong Kong

Hong Kong

In Hong Kong, revenue in the Mobile Games market market is projected to reach US$40.76m in 2024.
Revenue in this market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 13.66%, which will result in a projected market volume of US$77.30m by 2029.
Within the Mobile Games market market in Hong Kong, the number of users is anticipated to amount to 1.9m users by 2029.
User penetration in Hong Kong is expected to be 21.2% in 2024 and is projected to increase to 24.8% by 2029.
In a global context, the majority of revenue will be generated United States, with figures reaching US$34,300.00m in 2024.
The average revenue per user (ARPU) in the Mobile Games market market in Hong Kong is projected to amount to US$25.68 in 2024.
In Hong Kong, the mobile games market is experiencing a surge in demand for immersive, culturally relevant content that resonates with local players.

Key regions: Japan, Germany, South Korea, China, Asia

Market

Region

Region comparison

Currency

Analyst Opinion

The Mobile Games market in Hong Kong has been experiencing significant growth in recent years.

Customer preferences: Hong Kong residents have shown a strong preference for mobile gaming, with a large portion of the population owning smartphones and actively engaging in gaming activities on their devices. The convenience and portability of mobile games have made them a popular form of entertainment, allowing users to play anytime and anywhere. Additionally, the wide variety of game genres available caters to different preferences, ensuring that there is something for everyone.

Trends in the market: One of the key trends in the mobile games market in Hong Kong is the rise of multiplayer and social gaming. Many mobile games now offer multiplayer features, allowing users to play with friends or compete against other players in real-time. This social aspect of gaming has greatly enhanced the overall gaming experience and has contributed to the growing popularity of mobile games in the region. Another trend in the market is the increasing popularity of in-app purchases. Many mobile games are free to download and play, but offer in-app purchases that allow players to unlock additional features or enhance their gaming experience. This freemium model has proven to be successful in Hong Kong, as players are willing to spend money on virtual goods and upgrades within the game.

Local special circumstances: Hong Kong's high population density and fast-paced lifestyle have contributed to the popularity of mobile games in the region. With limited space and time, many residents turn to mobile gaming as a form of entertainment and relaxation. The ability to play games on the go, during commutes or breaks, makes mobile gaming a convenient option for Hong Kong residents.

Underlying macroeconomic factors: Hong Kong's strong economy and high disposable income levels have also played a role in the growth of the mobile games market. With a robust economy, residents have more purchasing power and are willing to spend on leisure activities, including mobile gaming. Additionally, the city's well-developed mobile infrastructure and widespread access to high-speed internet have made it easier for residents to engage in mobile gaming. In conclusion, the Mobile Games market in Hong Kong has been thriving due to customer preferences for convenience and social gaming, as well as the city's unique circumstances such as high population density and fast-paced lifestyle. The underlying macroeconomic factors, including a strong economy and high disposable income levels, have further fueled the growth of the market. As mobile technology continues to advance and new gaming trends emerge, the mobile games market in Hong Kong is expected to continue its upward trajectory.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.