Mobile Games - Ethiopia

Ethiopia

Highlights

In Ethiopia, revenue in the Mobile Games market market is projected to reach US$191.50m in 2024.
This revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 10.32%, leading to a projected market volume of US$313.00m by 2029.
By 2029, the number of users in the Mobile Games market market in Ethiopia is anticipated to amount to 27.0m users.
User penetration in Ethiopia will be 14.9% in 2024 and is expected to increase to 18.5% by 2029.
In a global context, the majority of revenue will be generated United States, which is projected to reach US$34.30bn in 2024.
In Ethiopia, the average revenue per user (ARPU) in the Mobile Games market market is projected to amount to US$9.89 in 2024.
Ethiopia's mobile games market is witnessing significant growth, fueled by increasing smartphone penetration and a burgeoning youth demographic eager for digital entertainment.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Mobile Games market in Ethiopia has been experiencing significant growth in recent years, driven by a combination of customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Ethiopia have been shifting towards mobile gaming due to several reasons. Firstly, the increasing availability and affordability of smartphones have made it easier for people to access and play mobile games. As a result, more individuals are turning to mobile gaming as a form of entertainment and relaxation. Secondly, the younger population in Ethiopia, which constitutes a significant portion of the consumer base, has a strong affinity for technology and digital experiences. Mobile games provide an interactive and immersive entertainment option that appeals to this demographic. In terms of trends in the market, the Mobile Games industry in Ethiopia has witnessed a surge in the development and availability of locally created games. This trend is driven by the growing interest and talent in game development within the country. Ethiopian game developers are creating games that reflect the local culture and traditions, which resonates well with the domestic audience. Additionally, the rise of social gaming, where players can compete and interact with friends and other players, has further fueled the popularity of mobile games in Ethiopia. Local special circumstances also play a role in the development of the Mobile Games market in Ethiopia. The lack of alternative entertainment options, particularly in rural areas, has contributed to the increased adoption of mobile gaming. In these areas, where access to traditional forms of entertainment such as cinemas or amusement parks is limited, mobile games provide a convenient and accessible source of entertainment. Furthermore, the relatively low cost of mobile data in Ethiopia has made it affordable for consumers to download and play mobile games, further driving the market growth. Underlying macroeconomic factors have also contributed to the development of the Mobile Games market in Ethiopia. The country has been experiencing steady economic growth, resulting in an increase in disposable income and purchasing power of consumers. As a result, more people are willing to spend money on mobile games, either through in-app purchases or premium game downloads. Additionally, the growing middle class in Ethiopia has led to an expansion of the consumer base for mobile games, further driving market growth. Overall, the Mobile Games market in Ethiopia is developing rapidly due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As the availability of smartphones and internet connectivity continues to improve, and as local game developers continue to create engaging and culturally relevant games, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.