In-game Advertising - Switzerland

Switzerland

Highlights

In Switzerland, revenue in the In-game Advertising market market is projected to reach US$297.00m in 2024.
Revenue in the Swiss market is expected to show an annual growth rate (CAGR 2024-2029) of 9.21%, resulting in a projected market volume of US$461.50m by 2029.
The average revenue per user (ARPU) in Switzerland is expected to amount to US$100.30.
In global comparison, most revenue will be generated China, with a projected figure of US$46.61bn in 2024.
In Switzerland, the increasing popularity of mobile gaming is driving a surge in innovative in-game advertising strategies tailored to local consumer preferences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-game Advertising market in Switzerland is experiencing significant growth and development.

Customer preferences: Swiss consumers have shown a growing interest in online gaming, with a significant portion of the population engaging in gaming activities. This has created a lucrative market for in-game advertising, as advertisers are able to reach a large and engaged audience. Additionally, Swiss consumers are increasingly receptive to digital advertising, making in-game advertising an effective way for brands to connect with their target audience.

Trends in the market: One of the key trends in the In-game Advertising market in Switzerland is the integration of native advertising. Native advertising seamlessly blends into the gaming environment, providing a non-disruptive and immersive experience for players. This type of advertising has gained popularity among advertisers as it allows them to deliver their message in a more organic and targeted manner. Furthermore, the rise of mobile gaming has opened up new opportunities for in-game advertising. With the increasing prevalence of smartphones and tablets, advertisers are able to reach consumers anytime and anywhere, making mobile gaming an attractive platform for in-game advertising.

Local special circumstances: Switzerland has a strong gaming culture, with a high number of gamers and gaming events taking place in the country. This has created a unique environment for in-game advertising, as advertisers can leverage the popularity of local gaming events to promote their products or services. Additionally, Switzerland is home to several successful gaming companies, which has further boosted the growth of the In-game Advertising market in the country. These companies have developed popular games that attract a large number of players, providing advertisers with a valuable platform to reach their target audience.

Underlying macroeconomic factors: The strong economy of Switzerland has contributed to the growth of the In-game Advertising market. With a high per capita income and a stable business environment, advertisers are willing to invest in in-game advertising to reach the affluent Swiss consumer base. Furthermore, the country's advanced digital infrastructure and high internet penetration rate have created a conducive environment for the growth of the In-game Advertising market. Swiss consumers have easy access to online gaming platforms, making it easier for advertisers to reach their target audience.

Data coverage:

The data encompasses B2C revenues. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach / Market size:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., Consumer Insights), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.