Market Insights Advertising & Media Media

Cinema - Switzerland

Switzerland

In Switzerland, revenue in the Cinema market is projected to reach US$394.10m in 2024.
This revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 3.50%, leading to a projected market volume of US$468.00m by 2029.
By 2029, the number of viewers in the Cinema market in Switzerland is anticipated to amount to 3.6m users.
User penetration is forecasted to be 36.7% in 2024, with an expectation to rise to 39.1% by 2029.
The average revenue per viewer in Switzerland is expected to reach US$121.50.
In a global context, the highest revenue will be generated the United States, with a figure of US$20,980.00m in 2024.
In Switzerland, the cinema market is adapting to evolving consumer preferences by increasingly embracing digital streaming partnerships alongside traditional theatrical releases.

Key regions: Europe, France, Asia, United Kingdom, Germany

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Analyst Opinion

The Cinema market in Switzerland has been experiencing significant growth in recent years, driven by various factors such as changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Swiss customers have shown a strong preference for high-quality cinema experiences, with a focus on comfort, technology, and convenience. They are willing to pay a premium for premium services such as luxury seating, state-of-the-art sound systems, and gourmet food and beverages. Additionally, Swiss customers value a diverse range of movie genres and appreciate a mix of local and international films.

Trends in the market: One of the key trends in the Swiss cinema market is the rise of multiplexes. Multiplexes offer multiple screens and a variety of movie options, catering to different customer preferences. This trend has been fueled by the increasing demand for convenience and choice, as well as the desire to create a social experience around movie-watching. Another trend in the market is the growing popularity of 3D and IMAX movies. Swiss customers are increasingly seeking immersive and visually stunning experiences, and 3D and IMAX movies provide just that. This trend has been supported by advancements in technology and the availability of high-quality 3D and IMAX screens in major cities across Switzerland.

Local special circumstances: Switzerland's unique linguistic and cultural diversity plays a significant role in shaping the cinema market. The country has four official languages (German, French, Italian, and Romansh), and this diversity is reflected in the film industry. Swiss cinemas often screen movies in multiple languages, catering to the different language preferences of the audience. Additionally, Switzerland has a strong tradition of supporting local filmmakers and promoting Swiss cinema, which further contributes to the vibrant cinema market.

Underlying macroeconomic factors: The strong economy and high disposable income levels in Switzerland have also contributed to the growth of the cinema market. Swiss consumers have the financial means to indulge in premium cinema experiences and are willing to spend on entertainment. Furthermore, the stable political environment and favorable business climate have attracted international cinema chains to invest in the Swiss market, leading to increased competition and innovation. In conclusion, the Cinema market in Switzerland is experiencing growth due to changing customer preferences, emerging trends such as multiplexes and 3D/IMAX movies, as well as local special circumstances including linguistic diversity and support for local filmmakers. The strong economy and high disposable income levels in Switzerland further support the growth of the cinema market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.