In-game Advertising - Ethiopia

Ethiopia

Highlights

In Ethiopia, revenue in the In-game Advertising market market is projected to reach US$3.64m in 2024.
Revenue in this sector is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 6.88%, leading to a projected market volume of US$5.08m by 2029.
The average revenue per user (ARPU) in Ethiopia is anticipated to amount to US$0.15.
In a global comparison, the majority of revenue will be generated China, which is expected to achieve US$46.61bn in 2024.
In Ethiopia, the burgeoning gaming industry is increasingly embracing in-game advertising, reflecting a shift towards digital engagement among the country's youth.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-game Advertising market in Ethiopia is experiencing significant growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Ethiopia are shifting towards digital entertainment and gaming, as the country's population becomes increasingly connected and tech-savvy. With a growing number of smartphone users and improved internet access, more Ethiopians are engaging in gaming activities. This has created a larger audience for in-game advertising, as developers and advertisers recognize the potential to reach consumers through this medium. Trends in the market indicate that in-game advertising is becoming more prevalent in Ethiopia. Game developers are incorporating advertising spaces within their games, allowing brands to display their products or services to players. This form of advertising is seen as non-intrusive and can be seamlessly integrated into the gaming experience. Additionally, the rise of mobile gaming in Ethiopia has further contributed to the growth of in-game advertising, as mobile games offer a convenient platform for reaching a wide audience. Local special circumstances also play a role in the development of the In-game Advertising market in Ethiopia. The country has a young and dynamic population, with a high proportion of youth who are active gamers. This demographic presents a lucrative market for advertisers, as they are more likely to engage with in-game advertisements. Furthermore, Ethiopia has a growing middle class that has disposable income to spend on gaming and related products, creating a favorable environment for in-game advertising. Underlying macroeconomic factors, such as economic growth and increasing consumer spending, are also driving the development of the In-game Advertising market in Ethiopia. As the country's economy continues to expand, more Ethiopians have the means to access and engage with digital entertainment, including gaming. This has created a larger market for in-game advertising, as brands seek to tap into the growing consumer base. In conclusion, the In-game Advertising market in Ethiopia is experiencing growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. As the country's population becomes more connected and engaged in gaming, the demand for in-game advertising is expected to continue rising. Advertisers and game developers are recognizing the potential of this medium to reach a wide audience in Ethiopia.

Data coverage:

The data encompasses B2C revenues. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach / Market size:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., Consumer Insights), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.