Gaming PCs & Laptops - Japan

Japan

Highlights

In Japan, revenue in the Gaming PCs & Laptops market market is projected to reach US$3.39bn in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 3.28%, leading to a projected market volume of US$3.98bn by 2029.
The number of users in Japan's Gaming PCs & Laptops market market is expected to amount to 4.6m users by 2029.
User penetration in Japan will be 3.6% in 2024 and is anticipated to increase to 3.9% by 2029.
The average revenue per user (ARPU) in Japan is expected to reach US$774.00.
In a global context, the majority of revenue will be generated China, with a figure of US$12.96bn in 2024.
In Japan, the Gaming PCs & Laptops market is witnessing a surge in demand driven by the rise of competitive gaming and eSports culture.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Gaming PCs & Laptops market in Japan has experienced significant growth in recent years, driven by customer preferences for high-performance gaming equipment and the increasing popularity of esports.

Customer preferences: Japanese consumers have a strong preference for high-quality and high-performance gaming PCs and laptops. They value cutting-edge technology, advanced graphics capabilities, and fast processing speeds. Additionally, Japanese gamers often prioritize durability and reliability in their gaming equipment. As a result, gaming PC and laptop manufacturers have focused on developing products that meet these preferences, offering powerful hardware components, advanced cooling systems, and sleek designs.

Trends in the market: One major trend in the Gaming PCs & Laptops market in Japan is the rise of esports. Esports has gained significant traction in recent years, with professional gaming tournaments and leagues attracting large audiences and generating substantial revenue. This has created a demand for high-performance gaming equipment, including PCs and laptops, that can handle the demanding requirements of competitive gaming. As a result, gaming PC and laptop manufacturers have been capitalizing on this trend by developing specialized gaming machines tailored for esports. Another trend in the market is the increasing popularity of gaming laptops. Japanese consumers, particularly students and young professionals, value portability and flexibility in their gaming devices. Gaming laptops offer the convenience of being able to play games on the go, making them a popular choice among gamers who travel frequently or have limited space at home. As a result, gaming laptop sales have been growing steadily, with manufacturers introducing lightweight and compact models with powerful hardware specifications.

Local special circumstances: Japan has a strong gaming culture, with a large and dedicated community of gamers. The country is known for its vibrant arcades, where gamers gather to play and compete against each other. This culture has contributed to the popularity of gaming PCs and laptops in Japan, as gamers seek to replicate the arcade experience at home. Additionally, the rise of mobile gaming in Japan has also influenced the demand for gaming PCs and laptops, as many gamers prefer the immersive experience and advanced graphics offered by dedicated gaming devices.

Underlying macroeconomic factors: The Japanese economy has been recovering steadily in recent years, with increasing consumer confidence and disposable income. This has had a positive impact on the Gaming PCs & Laptops market, as consumers are more willing to invest in high-quality gaming equipment. Additionally, technological advancements and innovations in the gaming industry have made gaming PCs and laptops more affordable and accessible to a wider range of consumers. These factors, combined with the growing popularity of esports and the strong gaming culture in Japan, have contributed to the development and growth of the Gaming PCs & Laptops market in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Gaming Hardware market, which includes various types of gaming devices such as consoles, gaming PCs and laptops, and peripherals. This market covers both online and offline sales of gaming hardware. All monetary figures refer to consumer spending on these hardware products and accessories. This spending considers any discounts, margins, and taxes.

Modeling approach / Market size:

The market size is determined through a comprehensive approach. We utilize data from annual financial reports of leading companies, industry associations, third-party studies and reports, primary research surveys (e.g., Consumer Insights), and performance metrics (e.g., user adoption rates, price points, usage patterns) to analyze the markets. To estimate the segment size for each country, we consider relevant key market indicators and data from country-specific industry associations. This includes macroeconomic indicators, historical trends, current market dynamics, and reported performance metrics of key industry players. Factors like average prices and purchase frequencies are considered.

Forecasts:

We apply diverse forecasting techniques tailored to the behavior of the specific market. For instance, methods like trend smoothing and adoption curve analysis are well-suited for forecasting trends in gaming hardware, considering the evolving nature of technology adoption. The main drivers influencing forecasts include economic indicators such as GDP per capita, consumer spending per capita, and technological advancements like 5G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated biannually to reflect any changes in market dynamics. The impact of external factors, such as the COVID-19 pandemic, is considered at the country-specific level. The text incorporates current exchange rates in its modeling. Additionally, any impacts from events like the Russia-Ukraine war or significant industry developments are considered on a country-specific basis. The market information is refreshed twice a year. In some instances, updates are made on an ad hoc basis, such as when new pertinent data is released or substantial shifts within the market impact projected trends. Consumer Insights data is reweighted to ensure representativeness.