Cloud Gaming - Italy | Statista Market Forecast

In Italy, revenue in the Cloud Gaming market market is projected to reach US$128.30m in 2024.
This revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 30.07%, leading to a projected market volume of US$477.50m by 2029.
Within the Cloud Gaming market sector in Italy, the number of readers is anticipated to amount to 7.6m users by 2029.
User penetration in Italy will be 10.2% in 2024 and is expected to increase to 13.1% by 2029.
Additionally, the average revenue per user (ARPU) in Italy is projected to reach US$21.46.
In a global context, the majority of revenue will be generated the United States, amounting to US$1.94bn in 2024.
Italy is experiencing a notable surge in cloud gaming adoption, driven by increasing internet speeds and a growing interest in interactive entertainment.

Definition:

Cloud gaming is a form of video game streaming that allows players to play games on their devices through an internet connection, without the need for dedicated gaming hardware or local installation of games. In cloud gaming, games are stored and run on remote servers, and the player's device only needs to send inputs and receive streaming video and audio output. Cloud gaming services often require a subscription fee and offer a library of games for users to choose from, with the ability to play games on demand. The market for cloud gaming has been growing in recent years, with the proliferation of high-speed internet connections and advancements in cloud computing technology.

Additional Information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through subscriptions and consumer spending. Market numbers are also featured in the Advertising & Media Insights. For more information on the data displayed, use the info button right next to the boxes.

Subscription for Cloud Gaming platforms, such as GeForce Now
In-game purchases from Cloud Gaming games, such as game pass

Revenues from digital video games, such as sold video games
Revenues from in-game purchases, such as in-game spending in Fortnite
Revenue from physical video games, such as buying games in stores

The Cloud Gaming market in Italy is experiencing significant growth and development.

Customer preferences: Italian consumers are increasingly embracing cloud gaming due to its convenience and accessibility. Cloud gaming allows users to play high-quality video games without the need for expensive gaming hardware, as the games are streamed directly from remote servers. This appeals to a wide range of consumers, including casual gamers who may not want to invest in gaming consoles or high-end PCs, as well as avid gamers who value the flexibility and portability offered by cloud gaming. Additionally, the ability to play games on multiple devices, such as smartphones and tablets, is particularly appealing to the Italian market.

Trends in the market: One of the key trends in the Italian cloud gaming market is the growing popularity of subscription-based gaming services. These services offer users access to a library of games for a monthly fee, providing a cost-effective way to access a wide variety of titles. This trend is driven by the increasing number of gaming companies offering their own subscription services, as well as the success of international platforms such as Xbox Game Pass and PlayStation Now. Italian consumers are also showing a preference for cloud gaming platforms that offer a seamless and user-friendly experience, with fast loading times and minimal latency.

Local special circumstances: Italy has a strong gaming culture, with a large and passionate community of gamers. The country is home to several successful game development studios, and Italian gamers are known for their enthusiasm and engagement. This vibrant gaming culture creates a favorable environment for the growth of the cloud gaming market, as consumers are eager to explore new gaming experiences and technologies. Additionally, Italy's high internet penetration rate and improving network infrastructure support the adoption of cloud gaming, ensuring that players can enjoy smooth and uninterrupted gameplay.

Underlying macroeconomic factors: The growth of the cloud gaming market in Italy is also influenced by broader macroeconomic factors. The increasing affordability and availability of high-speed internet connections across the country enable more consumers to access cloud gaming services. Furthermore, the COVID-19 pandemic has accelerated the adoption of cloud gaming, as people spent more time at home and turned to gaming as a form of entertainment. This shift in consumer behavior has led to a surge in demand for cloud gaming services, and the market is expected to continue growing as more players enter the Italian market and offer innovative solutions to meet the evolving needs of gamers.

Data coverage:

Figures are based on subscription spending, consumer spending, investment, and funding data.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration and cloud revenues. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Cloud computing is the delivery of hosted services over the internet through the main service delivery segments; infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS). Revenue in the United Kingdom (UK) from public cloud services, which makes up most of the cloud computing market, amounted to around 12 billion U.S. dollars in 2020. This is a share of almost four percent of the global public cloud market.