Media - Denmark | Statista Market Forecast

In Denmark, revenue in the Media market is projected to reach US$5.46bn in 2024.
The largest market within this market in Denmark is TV & Video, which is expected to have a market volume of US$2.37bn in 2024.
In a global context, the most revenue will be generated the United States, with a figure of US$541.20bn in 2024.
Furthermore, in the Media market in Denmark, 40.13% of total revenues is anticipated to be generated through digital Media market by the year 2029.
Denmark's media landscape is increasingly characterized by a surge in digital content consumption, reflecting a broader global shift towards online platforms and streaming services.

Definition:

The media market encompasses a diverse array of platforms and channels that facilitate the creation, distribution, and consumption of content, such as news, entertainment, and information. It includes traditional outlets like television, radio, and print publications, as well as digital platforms like social media, streaming services, and online news websites. This market plays a central role in shaping public discourse, cultural trends, and the dissemination of information on a global scale, making it a critical component of modern society.

Structure:

The market consists of several parts, namely Books, Games, Music, Radio & Podcasts, Newspapers & Magazines and TV & Video. These markets encompass digital and traditional revenues.

Additional Information:

The market comprises revenues, users, average revenue per user, penetration rates and advertising spendings. Revenues are generated through purchases, subscriptions, consumer spending or ad spendings. Key players of the market are companies, such as Netflix, Spotify, Activision or Amazon.
Market numbers for all the digital markets can also be found in the Digital Media topic.

Traditional media with non-digital revenues from TV, radio, music, print, and video games
Digital media with digital revenues from OTT video, music streaming, video games, digital versions of Newspapers & Magazines with ePapers & eMagazines, and eBooks

Movie theater ticket sales
Public licence fees collected in form of a tax (e.g. income tax in the Nordic countries)
Demo/trial versions
Esports & gaming advertising revenues

The Media market in Denmark is experiencing significant growth and development, driven by various factors such as changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Media market in Denmark are shifting towards digital platforms and on-demand services. With the widespread availability of high-speed internet and the increasing penetration of smartphones, Danish consumers are increasingly opting for online streaming services, digital publications, and social media platforms for their media consumption. This shift in preference is driven by the convenience and flexibility offered by digital platforms, allowing users to access content anytime and anywhere. In terms of trends, the Media market in Denmark is witnessing a rise in the popularity of streaming services. Danish consumers are subscribing to platforms such as Netflix, HBO Nordic, and Viaplay, which offer a wide range of movies, TV shows, and original content. This trend is fueled by the increasing demand for personalized and on-demand entertainment options. Additionally, there is a growing interest in podcasts and audio streaming services, with Danish consumers embracing this medium for news, storytelling, and entertainment. Another trend in the Media market in Denmark is the growth of digital advertising. As more consumers spend time online, advertisers are shifting their focus towards digital channels to reach their target audience. This has led to an increase in digital advertising spending, with companies investing in social media advertising, search engine marketing, and programmatic advertising. Danish businesses are leveraging the power of data analytics and targeting capabilities offered by digital platforms to optimize their advertising campaigns and drive better results. Local special circumstances also play a role in shaping the Media market in Denmark. The Danish government has implemented policies to promote the development of the digital economy, including initiatives to improve broadband connectivity and support innovation in the media sector. This favorable regulatory environment encourages investment and fosters innovation, driving the growth of the Media market in Denmark. Underlying macroeconomic factors, such as a stable economy and high disposable income levels, contribute to the growth of the Media market in Denmark. The country has a strong welfare system and a high standard of living, allowing consumers to allocate a significant portion of their income towards media consumption. This creates a conducive environment for media companies to thrive and expand their offerings. In conclusion, the Media market in Denmark is experiencing growth and development driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards digital platforms, the rise of streaming services, the growth of digital advertising, and the favorable regulatory environment are all contributing to the vibrant media landscape in Denmark.

Data coverage:

The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.