Media - Denmark | Statista Market Forecast

Media - Denmark

Denmark

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In Denmark, revenue in the Media market is projected to reach US$5.70bn in 2025.
The largest market within this market in Denmark is TV & Video, which is expected to have a market volume of US$2.44bn in 2025.
In a global context, the most revenue will be generated the United States, with a figure of US$569.73bn in 2025.
Furthermore, in the Media market in Denmark, 40.13% of total revenues is anticipated to be generated through digital Media market by the year 2029.
Denmark's media landscape is increasingly characterized by a surge in digital content consumption, reflecting a broader global shift towards online platforms and streaming services.

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United States,
China,
Japan,
United Kingdom,
Germany

Revenue

Revenue by Market

Revenue Change by Market

NOTES: Data was converted from local currencies using average exchange rates of the respective year.

MOST_RECENT_UPDATE: Jan 2025

SOURCE: Statista Market Insights

Revenue Digital

Revenue Traditional

Revenue Share Traditional & Digital

Revenue Traditional & Digital

MOST_RECENT_UPDATE: Jan 2025

SOURCE: Statista Market Insights

Comparable Estimates - Media (Worldwide)

NOTES: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

MOST_RECENT_UPDATE: Aug 2024

Average Revenue per User by Market

MOST_RECENT_UPDATE: Jan 2025

SOURCE: Statista Market Insights

Analyst Opinion

The Media Market in Denmark is experiencing mild growth, influenced by the rising demand for diverse content and the shift towards digital platforms. Factors such as changing consumer habits, technological advancements, and increased competition are shaping this evolving landscape.

Customer preferences: Consumers in Denmark are increasingly gravitating towards on-demand streaming services, reflecting a preference for flexibility and personalized viewing experiences. This shift is fueled by younger demographics, who prioritize binge-watching and diverse content offerings. Additionally, the rise of social media platforms as content distribution channels is reshaping how audiences engage with media, with influencers and user-generated content gaining traction. Furthermore, sustainability concerns are influencing content themes, as viewers seek narratives that resonate with their values and lifestyle choices.

Trends in the market: In Denmark, the Media Market is experiencing a surge in on-demand streaming services, with consumers, particularly younger demographics, favoring binge-watching and diverse content over traditional broadcasting. Social media platforms are emerging as vital content distribution channels, with influencers and user-generated content reshaping audience engagement. This evolution is prompting media companies to prioritize sustainability themes in their narratives, aligning with viewers' values. These trends hold significant implications for industry stakeholders, as they must adapt strategies to meet changing consumer preferences and enhance content relevancy.

Local special circumstances: In Denmark, the Media Market is uniquely influenced by a high level of digital literacy and strong internet infrastructure, facilitating widespread adoption of on-demand streaming services. The country’s emphasis on cultural diversity and local content fosters a rich environment for niche programming, appealing to varied audience segments. Regulatory frameworks promote media pluralism, ensuring a balanced representation of voices. Additionally, Denmark's commitment to sustainability resonates deeply with consumers, driving media companies to weave eco-friendly narratives into their offerings, ultimately shaping market dynamics.

Underlying macroeconomic factors: The Media Market in Denmark is significantly shaped by macroeconomic factors such as robust national economic health, high disposable income, and a favorable regulatory environment. A strong GDP growth rate supports consumer spending on media and entertainment, while government policies that promote digital innovation and cultural initiatives enhance content diversity. Additionally, global economic trends, such as the rise of subscription-based models and increased competition from international streaming services, are influencing market dynamics. The emphasis on sustainability also aligns with consumer preferences, driving media companies to innovate and adapt in order to maintain relevance and capture audience interest.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

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Video streaming worldwide - statistics & facts

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.

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