Skip to main content
  1. Market Insights
  2. Advertising and media
  3. Media
  4. Cinema

Cinema Concessions - Denmark

Denmark
  • In Denmark, revenue in the Cinema Concessions market is projected to reach US$158.47m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 2.80%, resulting in a projected market volume of US$177.00m by 2029.
  • In the Cinema Concessions market withDenmark, the number of viewers is expected to amount to 3.7m users by 2029.
  • User penetration will be 57.6% in 2025 and is expected to hit 60.1% by 2029.
  • The average revenue per viewer in Denmark is expected to amount to US$46.13.
  • In global comparison, most revenue will be generated the United States (US$10.94bn in 2025).
  • In Denmark, the cinema concessions market is increasingly prioritizing sustainable and locally sourced snacks, reflecting a broader commitment to environmental consciousness among consumers.

Definition:

The Cinema Concessions market encompasses the segment of the cinema industry dedicated to offering a variety of food and beverage options to moviegoers within cinema venues. This market provides audiences with an array of concession items, including popcorn, soft drinks, candy, nachos, and hot dogs, creating an essential aspect of the cinematic experience and contributing to the overall enjoyment of films in theaters.

Additional Information:

The market includes critical metrics such as revenues, average revenue per viewer, viewers and viewer penetration, with revenues being primarily generated through consumer spending on concession items, which often include bundled deals and combo offerings. Key players in the market are companies, such as Cineworld Group plc (which owns Regal Entertainment Group in the U.S.), AMC Entertainment Holdings, Inc., and Cineplex, Inc.
In-Scope
  • Food and snacks bought in the cinema
Out-Of-Scope
  • Merchandise for specific movies, such as Marvel merchandise
Media
Media
XMO_RELATED_MARKETS
Cinema: market data & analysis - Cover

Market Insights report

Cinema: market data & analysis
CONTENTBOX_CAPTION_STUDY_DETAILS
    methodology
    DOWNLOAD_PDF_TEXTXMI_FAQ_AND_ADDITIONAL_INFO

    Revenue

    NOTES: Data was converted from local currencies using average exchange rates of the respective year.

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

    NOTES: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    MOST_RECENT_UPDATE: Aug 2024

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

    Analyst Opinion

    The Cinema Concessions Market in Denmark is witnessing mild growth, influenced by factors such as changing consumer preferences, the popularity of premium snacks, and the integration of technology in the cinema experience, enhancing convenience for moviegoers.

    Customer preferences:     Consumers in Denmark are increasingly gravitating towards healthier and gourmet snack options at cinemas, reflecting a broader trend towards wellness and quality. The demand for organic, gluten-free, and locally sourced snacks is rising, influenced by heightened health consciousness and the desire for premium experiences. Additionally, younger audiences are favoring innovative, tech-driven concession experiences, such as mobile ordering and personalized recommendations, enhancing convenience and aligning with their fast-paced lifestyles. This evolving landscape indicates a shift towards a more curated and health-focused cinema outing.

    Trends in the market:     In Denmark, the Cinema Concessions Market is experiencing a significant shift towards healthier and gourmet snack options, as consumers increasingly prioritize wellness and quality in their cinema experiences. This trend is marked by a rising demand for organic, gluten-free, and locally sourced snacks, driven by health-conscious audiences seeking premium offerings. Furthermore, younger moviegoers are embracing tech-driven concession innovations, such as mobile ordering and tailored recommendations, which enhance convenience and align with their fast-paced lifestyles. These developments highlight the need for industry stakeholders to adapt their product offerings and embrace technology to meet evolving consumer preferences.

    Local special circumstances:     In Denmark, the Cinema Concessions Market is uniquely influenced by the country's strong emphasis on sustainability and wellness, reflecting its cultural values and environmental policies. Danish consumers are increasingly inclined towards organic and locally sourced snacks, aligning with the national focus on health and eco-friendliness. Additionally, the regulatory landscape encourages transparency in food labeling, fostering consumer trust in product quality. This localized approach to cinema concessions not only caters to health-conscious audiences but also promotes a sense of community, differentiating Denmark from other markets.

    Underlying macroeconomic factors:     The Cinema Concessions Market in Denmark is significantly shaped by macroeconomic factors such as consumer spending patterns, economic stability, and national health initiatives. With a robust economy and high disposable income levels, Danish consumers are more willing to invest in premium cinema experiences that include healthier snack options. Furthermore, government policies promoting sustainability and local sourcing encourage cinema operators to align their concessions with eco-friendly practices, driving demand for organic products. Global trends towards health and wellness also fuel this market, as audiences increasingly seek guilt-free indulgence during their cinema visits.

    Users

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

    Global Comparison

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

    Modeling approach / market size:

    The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

    Forecasts:

    We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

    Advertising & Media

    XMO_REPORT_PROMO_HEADLINE

    Cinema: market data & analysis - BackgroundCinema: market data & analysis - Cover

    Key Market Indicators

    NOTES: Based on data from IMF, World Bank, UN and Eurostat

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.