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Cinema - Canada

Canada
  • In Canada, revenue in the Cinema market is projected to reach US$1.60bn in 2024.
  • Revenue in this sector is expected to show an annual growth rate (CAGR 2024-2029) of 6.68%, resulting in a projected market volume of US$2.22bn by 2029.
  • The number of viewers in the Cinema market in Canada is expected to amount to 23.3m users by 2029.
  • User penetration in Canada will be 47.0% in 2024 and is expected to hit 57.3% by 2029.
  • The average revenue per viewer in Canada is expected to amount to US$87.32.
  • In global comparison, most revenue will be generated the United States (US$20.98bn in 2024).
  • As Canadian cinema increasingly embraces diverse storytelling, local filmmakers are gaining recognition on international platforms, reshaping the nation's cultural narrative.

Definition:

The Cinema market encompasses the entertainment industry segment dedicated to the screening of motion pictures within dedicated venues, commonly known as cinemas or movie theaters. This market provides audiences with a communal experience of watching a wide range of films, including feature films, documentaries, and animations, on large screens, accompanied by high-quality sound systems, creating an immersive and theatrical experience.

Additional Information:

The market includes vital metrics such as revenues and average revenue per user (ARPU), users and user penetration with revenues being generated through ticket sales, concessions, cinema subscriptions, consumer spending on cinema-related products and services, and advertising spendings related to promoting films and products within cinemas. Key players in the market are companies, such as AMC Entertainment Holdings, Inc., Cineworld Group plc, and Regal Entertainment Group (now part of Cineworld).

In-Scope

  • Revenues generated from box office sales, such as tickets bought online and offline
  • Revenues generated from advertising, such as ads before and after a movie
  • Revenues generated from concessions, such as sale of snacks and drinks

Out-Of-Scope

  • Streaming of movies, such as streaming on Amazon Prime
  • Merchandise from movies sold through third-party services, such as Marvel merchandise
  • Ad spending on movies, such as TV ads for movies
Cinema: market data & analysis - Cover

Market Insights report

Cinema: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Aug 2024

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Cinema market in Canada is experiencing steady growth and development, driven by changing customer preferences and favorable macroeconomic factors.

    Customer preferences:
    Canadian consumers have shown a strong preference for the cinema experience, with movie theaters being a popular choice for entertainment. This can be attributed to the immersive experience offered by theaters, which includes high-quality sound systems, large screens, and comfortable seating. Additionally, the social aspect of going to the movies with friends and family is highly valued by Canadian consumers.

    Trends in the market:
    One of the key trends in the Canadian cinema market is the increasing demand for premium experiences. This includes the rise of luxury theaters that offer amenities such as reclining seats, gourmet food and drink options, and VIP lounges. These premium experiences cater to consumers who are willing to pay a higher price for a more luxurious and exclusive cinema experience. Another trend in the market is the growing popularity of event cinema. This involves the screening of live performances, such as concerts, ballets, and theater productions, in movie theaters. Event cinema allows consumers to enjoy cultural and entertainment events in the comfort of a cinema, providing a unique and convenient experience.

    Local special circumstances:
    One of the unique aspects of the Canadian cinema market is the bilingual nature of the country. Canada has both English and French-speaking populations, which has led to the availability of movies in both languages. This linguistic diversity allows for a wide range of movie options, catering to the preferences of different language-speaking audiences. In addition, Canada has a strong film industry, with both domestic and international films being produced in the country. This has led to a diverse range of movies being available in Canadian theaters, appealing to a wide audience.

    Underlying macroeconomic factors:
    The growth of the Canadian cinema market can also be attributed to favorable macroeconomic factors. The country has a stable economy and a high standard of living, which allows consumers to spend on entertainment activities such as going to the movies. Additionally, the Canadian government has implemented policies to support the film industry, including tax credits and incentives for film production. These policies have attracted both domestic and international filmmakers, contributing to the growth of the cinema market. In conclusion, the Cinema market in Canada is developing due to customer preferences for the cinema experience, the emergence of premium experiences and event cinema, as well as the unique local circumstances of bilingualism and a strong film industry. The favorable macroeconomic factors in Canada also contribute to the growth of the cinema market.

    Users

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

    Modeling approach / market size:

    The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

    Forecasts:

    We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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