Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Canada has been experiencing significant growth in recent years. Customer preferences have shifted towards streaming services and on-demand content, leading to the rise of subscription-based platforms. This trend is driven by the increasing availability of high-speed internet and the convenience of accessing content anytime, anywhere.
Customer preferences: Canadian consumers have shown a growing preference for streaming services over traditional cable or satellite television. This shift can be attributed to several factors. Firstly, streaming services offer a wide range of content options, including original programming and exclusive shows, which appeal to a diverse audience. Secondly, the convenience of on-demand viewing allows consumers to watch their favorite shows and movies at their own pace, without being tied to a fixed broadcasting schedule. Lastly, the affordability of streaming services compared to traditional cable or satellite packages is another key driver of this trend.
Trends in the market: The rise of streaming services has led to a decline in traditional television viewership in Canada. This trend is expected to continue as more consumers opt for streaming platforms. In response to this shift, traditional broadcasters are also launching their own streaming services to stay competitive in the market. Additionally, there has been an increase in the production of original Canadian content, as streaming platforms look to cater to the local audience and comply with Canadian content regulations.
Local special circumstances: One unique aspect of the Canadian TV & Video market is the presence of the Canadian Radio-television and Telecommunications Commission (CRTC), which regulates and promotes the Canadian broadcasting system. The CRTC mandates that a certain percentage of content broadcasted in Canada must be of Canadian origin, which has led to the growth of the local content production industry. This has also created opportunities for Canadian content creators and production companies to partner with streaming services and reach a wider audience.
Underlying macroeconomic factors: The growth of the TV & Video market in Canada is supported by several macroeconomic factors. Firstly, the increasing penetration of high-speed internet across the country has made it easier for consumers to access streaming services and consume digital content. Secondly, the affordability of internet and mobile data plans has also contributed to the rise in streaming services, as consumers can now stream content on their smartphones and tablets. Lastly, the strong economy and high disposable income levels in Canada have allowed consumers to invest in premium streaming services and high-quality content. In conclusion, the TV & Video market in Canada is experiencing a shift towards streaming services and on-demand content. This trend is driven by customer preferences for convenience, affordability, and a wide range of content options. The presence of the CRTC and its regulations on Canadian content also play a role in shaping the market. The growth of the market is supported by the increasing availability of high-speed internet, affordability of data plans, and the strong economy in Canada.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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