Market Insights Advertising & Media Media Cinema

Box Office - Canada

Canada

In Canada, revenue in the Box Office market market is projected to reach US$0.78bn in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 6.72%, leading to a projected market volume of US$1.08bn by 2029.
Within the Box Office market market in Canada, the number of viewers is anticipated to total 23.3m users by 2029.
User penetration in Canada will be 47.0% in 2024 and is expected to increase to 57.3% by 2029.
The average revenue per viewer in Canada is expected to reach US$42.21.
In a global context, the United States will generate the most revenue, amounting to US$10,140.00m in 2024.
In Canada, the box office landscape is increasingly favoring homegrown content, reflecting a growing national pride in domestic filmmaking and storytelling.

Key regions: South Korea, United Kingdom, Germany, United States, Europe

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Analyst Opinion

The Box Office market in Canada has been experiencing steady growth in recent years, driven by customer preferences and local special circumstances.

Customer preferences: Canadian moviegoers have shown a strong preference for a diverse range of films, including both domestic and international productions. This has contributed to the growth of the Box Office market, as audiences are willing to explore different genres and styles of filmmaking. Additionally, the popularity of 3D and IMAX movies has increased in recent years, with many Canadians seeking out these immersive cinematic experiences.

Trends in the market: One of the key trends in the Canadian Box Office market is the increasing popularity of homegrown films. Canadian filmmakers have been gaining recognition both domestically and internationally, leading to a greater demand for Canadian movies. This trend is supported by government initiatives and funding programs that promote the development and production of Canadian films. As a result, Canadian movies have been performing well at the Box Office, contributing to the overall growth of the market. Another trend in the Canadian Box Office market is the rise of online ticket sales. With the increasing prevalence of online platforms and mobile apps, more Canadians are opting to purchase their movie tickets online. This not only provides convenience for customers but also allows for targeted marketing and personalized recommendations, enhancing the overall moviegoing experience.

Local special circumstances: One of the unique aspects of the Canadian Box Office market is the bilingual nature of the country. With both English and French-speaking populations, there is a demand for films in both languages. This has led to the production and distribution of movies in both English and French, catering to the diverse linguistic preferences of Canadian audiences. Additionally, the multicultural nature of Canada has also contributed to the market's growth, as films from different cultures and languages are embraced by audiences.

Underlying macroeconomic factors: The overall growth of the Canadian economy has had a positive impact on the Box Office market. As disposable incomes increase, Canadians have more money to spend on entertainment, including movie tickets. Additionally, the steady growth of the Canadian population has also contributed to the market's expansion, as there is a larger audience base for films. In conclusion, the Box Office market in Canada is experiencing growth due to customer preferences for diverse films, the increasing popularity of Canadian movies, the rise of online ticket sales, the bilingual nature of the country, and the underlying macroeconomic factors. These factors combined have created a favorable environment for the Box Office market in Canada to thrive.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.