Market Insights Advertising & Media Media

Books - Poland

Poland

In Poland, revenue in the Books market is projected to reach US$444.50m in 2024.
The revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of -1.11%, leading to a projected market volume of US$420.40m by 2029.
Within the Books market in Poland, the number of readers is anticipated to amount to 16.7m users by 2029.
User penetration in this market is expected to be at 45.8% in 2024.
The average revenue per user (ARPU) in Poland is projected to reach US$21.97.
In a global context, the majority of revenue will be generated the United States, amounting to US$23,400.00m in 2024.
In the year 2023, a share of 34.5% of users in Poland belongs to the high income group.
Additionally, in 2023, a share of 29.4% of users in Poland is between 35-44 years-Books market years old.
In Poland, the rising popularity of digital reading platforms is reshaping the traditional book market, fostering a more dynamic literary culture.

Key regions: France, United States, United Kingdom, Germany, Europe

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Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.