The eBooks market in Poland has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing availability of digital reading devices.
Customer preferences: Polish consumers are increasingly turning to eBooks as a convenient and cost-effective way to access and read books. The convenience of being able to carry multiple books in one device, as well as the ability to adjust font size and brightness, makes eBooks an attractive option for many readers. Additionally, the lower price point of eBooks compared to physical books is also a major factor driving their popularity.
Trends in the market: One of the key trends in the eBooks market in Poland is the rapid growth of online platforms and digital reading devices. Online platforms such as Amazon Kindle and Google Play Books have made it easier than ever for consumers to purchase and download eBooks. The availability of these platforms, combined with the increasing popularity of e-readers and smartphones, has contributed to the growth of the eBooks market. Another trend in the market is the increasing popularity of self-publishing. Authors in Poland are now able to publish their own eBooks without the need for a traditional publishing house. This has led to a greater variety of books available in digital format, catering to a wide range of interests and preferences.
Local special circumstances: Poland has a strong literary tradition, with a rich history of renowned authors and a population that values reading. The popularity of eBooks in Poland can be seen as a natural progression in the country's reading culture. Additionally, the relatively high level of digital literacy among Polish consumers has also contributed to the growth of the eBooks market.
Underlying macroeconomic factors: The growth of the eBooks market in Poland can also be attributed to underlying macroeconomic factors. The country's strong economic growth and rising disposable incomes have made eBooks more affordable and accessible to a larger segment of the population. Additionally, the increasing penetration of smartphones and internet connectivity has made it easier for consumers to access and download eBooks. In conclusion, the eBooks market in Poland is experiencing significant growth due to changing customer preferences, the availability of online platforms and digital reading devices, the increasing popularity of self-publishing, the country's strong literary tradition, and underlying macroeconomic factors. As these trends continue to evolve, the eBooks market in Poland is expected to further expand in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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