eBooks - Netherlands

Netherlands

Highlights

In the Netherlands, revenue in the eBooks market is projected to reach US$54.79m in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 1.12%, leading to a projected market volume of US$57.92m by 2029.
Within the eBooks market in the Netherlands, the number of readers is anticipated to amount to 3.1m users by 2029.
User penetration is expected to be 16.9% in 2024 and is projected to rise to 17.1% by 2029.
The average revenue per user (ARPU) in the Netherlands is expected to reach US$18.40.
In a global context, the majority of revenue will be generated the United States, which is expected to reach US$5.34bn in 2024.
In the year 2023, a share of 34.6% of users in the Netherlands is classified in the Medium income income group.
Additionally, in 2023, a share of 52.0% of users in the Netherlands is identified as Male.
In the Netherlands, the eBook market is experiencing a surge in popularity as readers increasingly seek digital alternatives to traditional print media.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The eBooks market in Netherlands has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In line with global trends, customers in Netherlands are increasingly opting for digital content, including eBooks, due to their convenience and accessibility. The rise of smartphones and tablets has made it easier for people to read eBooks on the go, leading to a shift away from traditional print books. Additionally, the ability to store and carry multiple eBooks on a single device has made them a popular choice for travelers and commuters.

Trends in the market: One of the key trends in the eBooks market in Netherlands is the increasing popularity of subscription-based eBook services. These services offer customers unlimited access to a library of eBooks for a fixed monthly fee. This model appeals to readers who consume a large volume of books and want access to a wide variety of titles. Furthermore, the availability of eBooks in various formats, such as PDF and EPUB, allows customers to read them on different devices, further enhancing their appeal. Another trend in the market is the growing demand for eBooks in the education sector. With the rise of e-learning platforms and online courses, students and educators are increasingly turning to eBooks as a cost-effective and convenient alternative to traditional textbooks. eBooks offer interactive features, such as highlighting and note-taking, which can enhance the learning experience. Additionally, the ability to search for specific keywords or topics within an eBook makes it easier for students to find relevant information.

Local special circumstances: The Netherlands has a highly literate population, with a strong reading culture. The country has a high number of bookstores and libraries per capita, indicating a strong demand for books. However, the relatively small size of the country and the high population density make it challenging for physical bookstores to stock a wide range of titles. eBooks provide a solution to this problem, as they can be easily distributed and accessed online, allowing readers to find a broader selection of books.

Underlying macroeconomic factors: The Netherlands has a strong economy and a high level of digital infrastructure, making it an attractive market for eBooks. The country has a high internet penetration rate, with a large number of people having access to high-speed internet connections. This enables customers to easily download and read eBooks on their devices. Additionally, the Netherlands has a high level of disposable income, which allows consumers to invest in digital content, including eBooks. In conclusion, the eBooks market in Netherlands is experiencing growth due to changing customer preferences, including the shift towards digital content and the increasing popularity of subscription-based services. The education sector is also driving demand for eBooks, as they offer a cost-effective and convenient alternative to traditional textbooks. The local special circumstances, such as the strong reading culture and the challenges faced by physical bookstores, further contribute to the growth of the eBooks market. The underlying macroeconomic factors, including the strong economy and high level of digital infrastructure, make the Netherlands an attractive market for eBooks.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.