Key regions: Germany, United States, China, India, South Korea
The eSports streaming market in the UAE is seeing slow growth due to factors such as limited internet infrastructure and low awareness among consumers. Despite this, the convenience of online services and increasing interest in eSports are driving some growth.
Customer preferences: The eSports market in the United Arab Emirates is experiencing a significant increase in the demand for live streaming services. With the rise of social media and online platforms, consumers are increasingly looking for convenient and engaging ways to watch their favorite eSports tournaments and events. This shift in consumer behavior has also led to the emergence of new technologies and platforms that cater specifically to the streaming needs of the eSports industry. Additionally, with the growing popularity of eSports in the region, there has been a rise in the number of local streaming channels and platforms, catering to the cultural nuances and preferences of the audience.
Trends in the market: In the United Arab Emirates, the eSports market is experiencing a surge in streaming platforms, with major players like Twitch and YouTube gaining popularity. This trend is driven by the increasing demand for live streaming of eSports events and tournaments. As the market continues to grow, there is a shift towards more professional and high-quality production of eSports content, making it more appealing to potential viewers. This trend is significant for industry stakeholders as it presents opportunities for partnerships and collaborations with streaming platforms, as well as potential revenue streams through advertising and sponsorships. However, it also poses challenges for smaller streaming platforms to compete and stand out in the market.
Local special circumstances: In the United Arab Emirates, the eSports streaming market is heavily influenced by the country's strong internet infrastructure and high smartphone penetration. Additionally, the country's young and tech-savvy population has contributed to the rise of eSports as a popular form of entertainment. However, the market is also regulated by the National Media Council, which requires streaming platforms to obtain a license and adhere to specific content guidelines. This has led to a more curated and localized streaming experience for UAE audiences.
Underlying macroeconomic factors: The growth of the Streaming Market within the eSports Market in the United Arab Emirates is greatly impacted by macroeconomic factors such as the country's strong economic health and favorable fiscal policies. With a booming economy and high levels of disposable income, the demand for streaming services in the eSports market is expected to rise significantly. Additionally, the country's investment in digital infrastructure and advancements in technology have created a supportive environment for the growth of the streaming market. Furthermore, the increasing popularity of eSports in the region, coupled with the rising youth population, is expected to drive the demand for streaming services in the country.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Streaming market, which comprises revenues from live broadcasting gaming content. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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