Publisher Fees - United Arab Emirates

In the United Arab Emirates, revenue in the Publisher Fees market market is projected to reach US$1.7m in 2024.
The revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 0.43%, leading to a projected market volume of US$1.7m by 2029.
Although in the United Arab Emirates is not the primary generator of revenue, it is important to note that most revenue in this market is generated China, with a projected market volume of US$29.6m in 2024.
The United Arab Emirates is witnessing a surge in publisher fees within the eSports market, driven by increasing local and regional investment in competitive gaming.

Definition:

Esports Publisher Fees refer to the payments made by tournament organizers, leagues, and other entities to game developers or publishers for the right to use their games in competitive esports events. These fees are essential for securing the official authorization to host and broadcast tournaments, ensuring that the publisher maintains control over how their intellectual property is used within the esports ecosystem. Publisher fees are a key revenue stream for game developers, enabling them to support the growth of their games in the competitive scene, while also influencing the structure and scale of esports competitions. This market segment highlights the symbiotic relationship between game publishers and the broader esports industry, where successful games drive the popularity of esports, and in turn, esports enhances the game's visibility and longevity.

Additional information:

The market comprises revenues. Sales channel data shows online revenues. All monetary figures refer to the annual gross revenue.
Key players of the market include companies or teams such as FaZe, Cloud9 or TSM.
For more information on the data displayed, use the info button right next to the boxes.

Revenue streams paid by game publishers towards Esport organizers for hosting events

Investments of game publishers on their own events

The eSports market in United Arab Emirates is facing minimal growth, influenced by factors such as high publisher fees, limited audience size, and lack of government support. Despite the convenience of online services, the market is struggling to gain traction due to these challenges.

Customer preferences: There is a growing demand for affordable and accessible eSports tournaments in the United Arab Emirates, as the region's population becomes more tech-savvy and increasingly interested in gaming. As a result, publishers are adapting their fee structures to cater to this market, with a focus on creating affordable and diverse options for both amateur and professional gamers. This shift is driven by a cultural emphasis on gaming and a rising trend of online connectivity among young adults.

Trends in the market: In the United Arab Emirates, the Publisher Fees Market within the eSports Market is experiencing an increase in partnerships between publishers and tournament organizers, leading to higher fees for hosting events. Additionally, there is a growing trend of publishers holding their own tournaments, increasing their control over the market. These trends suggest a consolidation of power among publishers, potentially limiting the opportunities for smaller organizers. This could have implications for industry stakeholders, as they may need to adapt their strategies to compete with the dominant publishers.

Local special circumstances: In the United Arab Emirates, the eSports market is heavily influenced by the country's growing interest in technology and digital entertainment. The government's support for the development of eSports has led to the rise of local tournaments and events. Additionally, the cultural emphasis on physical fitness and competitive sports has translated into a strong interest in eSports among the youth. However, strict regulations on gaming and restrictions on certain types of content may limit the growth potential of the Publisher Fees Market within the eSports Market.

Underlying macroeconomic factors: The Publisher Fees Market within the eSports Market in United Arab Emirates is impacted by macroeconomic factors such as the country's strong investment in technology, favorable regulatory environment, and robust healthcare infrastructure. These factors contribute to the growth of the market by promoting innovation and providing a conducive environment for businesses to thrive. Moreover, the increasing prevalence of chronic diseases and the aging population worldwide are driving the demand for eSports and digital solutions, making United Arab Emirates a promising market for publishers within the eSports industry.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Publisher Fees market, which comprises payments from game publishers to Esports organizers for hosting events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

The rapidly growing phenomenon surrounding eSports continues to gather steam. The intersection of gaming and sports offers an innovative wave of branding opportunities, engaging content and activations for millions across the world. It therefore comes as no surprise that the size of the global eSports market is expected to increase more than fivefold between 2023 and 2032, reaching a value of over 10 billion U.S. dollars within the next ten years.